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~isPartOf:"The international journal of bank marketing : IJBM"
~isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
~person:"Bapat, Dhananjay"
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The international journal of bank marketing : IJBM
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Impact of brand familiarity on brands experience dimensions for financial services brands
Bapat, Dhananjay
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
4
,
pp. 637-648
Persistent link: https://www.econbiz.de/10011725709
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2
Exploring the antecedents of loyalty in the context of multi-channel banking
Bapat, Dhananjay
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
2
,
pp. 174-186
Persistent link: https://www.econbiz.de/10011707751
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