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~person:"Wangenheim, Florian von"
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Search: subject:"Beziehungsmarketing"
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Beziehungsmarketing
24
Relationship marketing
24
Consumer behaviour
15
Konsumentenverhalten
15
Deutschland
10
Germany
10
Lieferantenmanagement
5
Supplier relationship management
5
Theorie
5
Theory
5
Customer value
4
Dienstleistungsqualität
4
Kundenwert
4
Service quality
4
Electric power industry
3
Elektrizitätswirtschaft
3
Estimation
3
Schätzung
3
Air transport
2
Communication
2
Customer satisfaction
2
Customer service
2
Dienstleistungsmarketing
2
Energieversorgung
2
Energy supply
2
Gerechtigkeit
2
Information behaviour
2
Informationsverhalten
2
Justice
2
Kommunikation
2
Kundenservice
2
Kundenzufriedenheit
2
Luftverkehr
2
Marketing
2
Mund-zu-Mund-Werbung
2
Services marketing
2
Advertising effects
1
Affective commitment
1
Airline
1
Attribution
1
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6
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5
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Article
15
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9
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Article in journal
12
Aufsatz in Zeitschrift
12
Arbeitspapier
7
Working Paper
7
Graue Literatur
5
Non-commercial literature
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Language
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English
17
German
7
Author
All
Wangenheim, Florian von
Bruhn, Manfred
114
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
57
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Neslin, Scott A.
31
Prentice, Catherine
31
Reichwald, Ralf
30
Svensson, Göran
30
Evanschitzky, Heiner
29
Loureiro, Sandra Maria Correia
29
Reinartz, Werner J.
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Georgi, Dominik
28
Matzler, Kurt
28
Eggert, Andreas
27
Grewal, Dhruv
27
Walsh, Gianfranco
27
Aksoy, Lerzan
26
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
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Working paper / International University in Germany, School of Business Administration
7
Journal of service research : JSR
4
Marketing : ZFP ; journal of research and management
2
Dienstleistungsmarketing : Impulse für Forschung und Management ; [Workshop Dienstleistungsmarketing im November 2003]
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of retailing and consumer services
1
Konzepte für das Service Engineering : Modularisierung, Prozessgestaltung und Produktivitätsmanagement ; mit 10 Tabellen
1
MSI reports : working paper series
1
Management information systems : mis quarterly
1
Marketing von Solutions : innovative Ansätze und Best Practices
1
Schmalenbach business review : sbr
1
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ECONIS (ZBW)
24
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1
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10
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24
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1
The effect of a service provider’s competitive market position on churn among flat-rate customers
Moser, Sabine
;
Schumann, Jan Hendrik
;
Wangenheim, …
- In:
Journal of service research : JSR
21
(
2018
)
3
,
pp. 319-335
Persistent link: https://www.econbiz.de/10011916513
Saved in:
2
Trends in the behavioral sources of customer profitability and the role of flat-rate pricing
Frank, Felix Maximilian
-
2012
Persistent link: https://www.econbiz.de/10009740151
Saved in:
3
Antecedents of peripheral services cross-buying behavior
Evanschitzky, Heiner
;
Malhotra, Neeru
;
Wangenheim, …
- In:
Journal of retailing and consumer services
36
(
2017
),
pp. 218-224
Persistent link: https://www.econbiz.de/10011698002
Saved in:
4
Renew or cancel? : drivers of customer renewal decisions for IT-based service contracts
Wangenheim, Florian von
;
Wünderlich, Nancy V.
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 181-188
Persistent link: https://www.econbiz.de/10011745251
Saved in:
5
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva
;
Becker, Ingo Frank
;
Wangenheim, Florian von
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10011596851
Saved in:
6
How relationship norms affect consumers' stance on differential customer treatment
Hommelhoff, Sabine
;
Wangenheim, Florian von
- In:
Schmalenbach business review : sbr
67
(
2015
)
2
,
pp. 196-225
Persistent link: https://www.econbiz.de/10010513457
Saved in:
7
The value of self-service : long-term effects of technology-based self-service usage on customer retention
Scherer, Anne
;
Wünderlich, Nancy V.
;
Wangenheim, …
- In:
Management information systems : mis quarterly
39
(
2015
)
1
,
pp. 177-200
Persistent link: https://www.econbiz.de/10010505862
Saved in:
8
Perceived fairness of differential customer treatment : consumers' understanding of distributive justice really matters
Mayser, Sabine
;
Wangenheim, Florian von
- In:
Journal of service research : JSR
16
(
2013
)
1
,
pp. 99-113
Persistent link: https://www.econbiz.de/10009751081
Saved in:
9
A panel analytic view on core service buying in customer relationships : an example from the airline industry
Bayón, Tomás
-
2003
Persistent link: https://www.econbiz.de/10013441074
Saved in:
10
Valuation of customers' word of mouth referrals : approach and first result
Bayón, Tomás
-
2002
Persistent link: https://www.econbiz.de/10013441072
Saved in:
1
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