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~isPartOf:"European journal of marketing : EJM"
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Search: subject:"Brand"
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Brand management
125
Markenführung
125
Brand image
107
Markenimage
107
Consumer behaviour
106
Konsumentenverhalten
106
Brand
70
Markenartikel
68
Marketing management
28
Marketingmanagement
28
Brand architecture
27
Markenarchitektur
26
Beziehungsmarketing
25
Relationship marketing
25
Corporate reputation
19
Firmenimage
19
Advertising effects
18
Werbewirkung
18
Brand equity
14
Brand loyalty
14
Branding
14
Corporate culture
13
Unternehmenskultur
13
Advertising
12
Brand extension
12
Markentransfer
12
Internet marketing
11
Markentreue
11
Online-Marketing
11
Werbung
11
Großbritannien
10
Public relations
10
United Kingdom
10
Öffentlichkeitsarbeit
10
Brands
9
Einzelhandel
9
Retail trade
9
USA
9
United States
9
Customer satisfaction
8
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Undetermined
59
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Article
189
Book / Working Paper
3
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Article in journal
192
Aufsatz in Zeitschrift
192
Case study
6
Fallstudie
6
Collection of articles of several authors
3
Sammelwerk
3
Systematic review
1
Übersichtsarbeit
1
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English
192
Author
All
Roper, Stuart
6
Balmer, John M. T.
5
Melewar, T. C.
5
De Chernatony, Leslie
4
Aspara, Jaakko
3
Buil, Isabel
3
Delgado-Ballester, Elena
3
Grohmann, Bianca
3
He, Hongwei
3
Schroeder, Jonathan E.
3
Woisetschläger, David
3
Wright, Malcolm
3
Abosag, Ibrahim
2
Andriopoulos, Constantine
2
Baxter, Stacey
2
Bian, Xuemei
2
Chang, Aihwa
2
Davies, Gary
2
French, Alan
2
Gotsi, Manto
2
Guèvremont, Amélie
2
Ilicic, Jasmina
2
King, Ceridwyn
2
Kulczynski, Alicia
2
Lee, Wai Jin
2
O'Cass, Aron
2
Olsen, Lars Erling
2
Orth, Ulrich R.
2
Pappu, Ravi
2
Round, Griff
2
Samu, Sridhar
2
Samuelsen, Bendik Meling
2
Smith, Gareth
2
Sok, Phyra
2
Spry, Amanda
2
Tikkanen, Henrikki
2
Trueman, Myfanwy
2
Tseng, Timmy H.
2
Wallace, Elaine
2
Yagüe Guillén, María Jésus
2
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European journal of marketing : EJM
Journal of business research : JBR
854
The journal of brand management : an international journal
690
Journal of Product & Brand Management
519
Journal of retailing and consumer services
467
The journal of product & brand management
434
SpringerLink / Bücher
380
Psychology & marketing
235
European Journal of Marketing
200
Strategic Direction
184
Asia Pacific journal of marketing and logistics
158
International journal of hospitality management
157
Journal of Consumer Marketing
157
Journal of marketing communications
153
Marketing intelligence & planning
151
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
141
Journal of marketing management : MM
141
Journal of marketing
134
Journal of strategic marketing
134
Industrial marketing management : the international journal for industrial and high-tech firms
132
Tourism management : research, policies, practice
132
Journal of travel and tourism marketing
131
Journal of fashion marketing and management
127
Journal of advertising research
126
Journal of the Academy of Marketing Science
116
Journal of Business Research
112
International journal of advertising : the quarterly review of marketing communications
110
The IUP journal of brand management : IJBRM
109
Marketing Intelligence & Planning
108
Marketing letters : a journal of research in marketing
107
Springer eBook Collection
106
Journal of international consumer marketing
105
Innovatives Markenmanagement
97
Journal of marketing research : JMR
97
Journal of promotion management : JPM
97
The journal of consumer marketing
97
Journal of consumer research : JCR ; an interdisciplinary bimonthly
96
Research
96
Cogent business & management
93
International journal of advertising : the review of marketing communications
92
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ECONIS (ZBW)
192
Showing
1
-
10
of
192
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date (oldest first)
1
Exploring the impact of employees' self-concept,
brand
identification and
brand
pride on
brand
citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
2
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
3
Leveraging the corporate
brand
: the importance of corporate
brand
innovativeness and
brand
architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
4
The importance of employee
brand
understanding,
brand
identification, and
brand
commitment in realizing
brand
citizenship behaviour
Piehler, Rico
;
King, Ceridwyn
;
Burmann, Christoph
; …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1575-1601
Persistent link: https://www.econbiz.de/10011616836
Saved in:
5
Unpacking
brand
management superiority : examining the interplay of
brand
management capability,
brand
orientation and formalisation
Lee, Wai Jin
;
O'Cass, Aron
;
Sok, Phyra
- In:
European journal of marketing : EJM
51
(
2017
)
1
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011626461
Saved in:
6
An exemption for strong brands : the influence of
brand
community rejection on
brand
evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
7
How does
brand
innovativeness affect
brand
loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
8
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
9
Authenticity in branding - exploring antecedents and consequences of
brand
authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
10
Consumers' self-congruence with a "Liked"
brand
: cognitive network influence and
brand
outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 367-390
Persistent link: https://www.econbiz.de/10011661710
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