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~subject:"Erfolgsfaktor"
~subject:"Marketing management"
~person:"Hirvonen, Saku"
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Erfolgsfaktor
Marketing management
Brand management
6
Markenführung
6
Marketingmanagement
6
Firm performance
5
KMU
5
SME
5
Unternehmenserfolg
5
Brand image
4
Markenimage
4
brand performance
4
Performance measurement
3
Performance-Messung
3
brand orientation
3
Beziehungsmarketing
2
Brand orientation
2
Brand performance
2
Consumer behaviour
2
Konsumentenverhalten
2
Relationship marketing
2
SMEs
2
Success factor
2
financial performance
2
internal branding
2
moderation
2
B-to-B-Marketing
1
B2B SME
1
Brand
1
Brand identity
1
Business growth
1
Business-to-business marketing
1
Customer relationship performance
1
Financial performance
1
Firm growth
1
International marketing
1
Internationales Marketing
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Lieferantenmanagement
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Markenartikel
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Market orientation
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6
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Hirvonen, Saku
Baumgarth, Carsten
18
Keller, Kevin Lane
18
Huber, Frank
15
Völckner, Franziska
15
Melewar, T. C.
14
Sattler, Henrik
13
Bauer, Hans H.
12
Burmann, Christoph
12
Balmer, John M. T.
11
Bruhn, Manfred
10
Laukkanen, Tommi
9
Meffert, Heribert
9
Ko, Eunju
8
O'Cass, Aron
8
Riekhof, Hans-Christian
8
Schmidt, Holger J.
8
Aaker, David A.
7
Errichiello, Oliver Carlo
7
Kitchen, Philip J.
7
MacInnis, Deborah J.
7
Urde, Mats
7
Zschiesche, Arnd
7
Šerić, Maja
7
Adeola, Ogechi
6
Balmer, John M.T.
6
Dekimpe, Marnik G.
6
Esch, Franz-Rudolf
6
Foroudi, Pantea
6
Nufer, Gerd
6
Reijonen, Helen
6
Scheier, Christian
6
Steiner, Paul
6
Wiedmann, Klaus-Peter
6
Woisetschläger, David
6
Ahlert, Dieter
5
Chan-Olmsted, Sylvia M.
5
Fantapié Altobelli, Claudia
5
Geyskens, Inge
5
Gierl, Heribert
5
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The journal of brand management : an international journal
2
Journal of marketing management : MM
1
Journal of strategic marketing
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
6
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1
SME
brand
identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
2
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
3
Brand
orientation in small firms : an empirical test of the impact of
brand
performance
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
Journal of strategic marketing
22
(
2014
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10010259208
Saved in:
4
The
brand
orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku
;
Laukkanen, Tommi
;
Reijonen, Helen
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
Saved in:
5
Does market orientation pay off without
brand
orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
6
Does
brand
orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
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