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~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
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Search: subject:"Brand Equity"
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Brand image
5
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Markenimage
5
Brand equity
4
Branding
2
Brands
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Customer-based brand equity
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Brand
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Brand Community
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Brand culture
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Brand extension
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Brand extensions
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Collective memory
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Community-based brand equity (CommBBE)
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Constraints
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Customer-based brand equity (CBBE)
1
Digital branding
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Digital developments
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Experiential value
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Innovation
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Innovativeness
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Internet marketing
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Markenartikel
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Markentransfer
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Dash, Satyabhushan
1
Gürhan-Canli, Zeynep
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Hayran, Ceren
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Jeesha, Krishnan
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Keller, Kevin Lane
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Malhotra, Naresh K.
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Mishra, Abhishek
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Purani, Keyoor
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Sarial-Abi, Gülen
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AMS review : official publication of the Academy of Marketing Science
Journal of Product & Brand Management
103
Journal of business research : JBR
60
The journal of product & brand management
40
European Journal of Marketing
37
The journal of brand management : an international journal
35
Journal of Consumer Marketing
29
Journal of retailing and consumer services
27
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
19
Cogent business & management
17
Marketing Intelligence & Planning
17
European journal of marketing : EJM
16
Strategic Direction
16
International journal of hospitality management
15
Journal of Business Research
15
Marketing intelligence & planning
15
Journal of strategic marketing
13
Asia Pacific Journal of Marketing and Logistics
12
Cogent Business & Management
12
Journal of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing
11
Journal of promotion management : innovations in planning and applied research
11
Tourism management : research, policies, practice
11
International Journal of Sports Marketing and Sponsorship
10
Antecedents and outcomes of employee-based brand equity
9
Asia Pacific journal of marketing and logistics
9
International marketing review
9
Journal of the Academy of Marketing Science
9
Marketing Science
9
Economics Papers from University Paris Dauphine
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International Marketing Review
8
Journal of Business & Industrial Marketing
8
Journal of Services Marketing
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of marketing for higher education
8
International journal of consumer studies
7
Journal of Place Management and Development
7
Journal of business ethics : JOBE
7
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ECONIS (ZBW)
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1
Community based
brand
equity
as brand culture : advancing
brand
equity
conceptualization for a connected world
Purani, Keyoor
;
Jeesha, Krishnan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 52-70
Persistent link: https://www.econbiz.de/10013401680
Saved in:
2
Reflections on customer-based
brand
equity
: perspectives, progress, and priorities
Keller, Kevin Lane
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011741469
Saved in:
3
Customer-based
brand
equity
in a technologically fast-paced, connected, and constrained environment
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 23-32
Persistent link: https://www.econbiz.de/10011741474
Saved in:
4
Branding in the digital era : new directions for research on customer-based
brand
equity
Swaminathan, Vanitha
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 33-38
Persistent link: https://www.econbiz.de/10011741478
Saved in:
5
An integrated framework for design perception and
brand
equity
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
1/2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10011294203
Saved in:
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