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Search: subject:"Brand Equity"
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Measurement
Markenimage
932
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923
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862
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856
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606
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605
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583
brand equity
376
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299
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3
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2
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2
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2
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2
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2
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2
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1
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1
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1
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2
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1
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1
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1
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1
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1
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1
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1
New luxury management : creating and managing sustainable value across the organization
1
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1
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1
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1
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1
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1
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1
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ECONIS (ZBW)
52
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Date (oldest first)
1
Brand
equity
chain and
brand
equity
measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
2
Measuring consumer-based
brand
equity
of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
3
Masstige scale : an alternative to measure
brand
equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
4
What if
brand
equity
was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
5
Brand index : a new suggestion for stock market indices
Bank, Semra
;
Yazar, Evrim Erdogan
- In:
International journal of economics and business …
26
(
2023
)
2
,
pp. 179-200
Persistent link: https://www.econbiz.de/10014340107
Saved in:
6
Developing and testing a typology of brand benefit differentiation
Hem, Alexander Farestvedt
;
Supphellen, Magne
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 238-251
Persistent link: https://www.econbiz.de/10013164314
Saved in:
7
Multidimensional
brand
equity
and asymmetric risk
Ha, Kyoungnam Catherine
;
Song, Reo
;
Erickson, Gary M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012939486
Saved in:
8
Understanding consumer perceptions in the digital environment
Hein, Sebastian
-
2021
Persistent link: https://www.econbiz.de/10012543212
Saved in:
9
Do retailers get blamed when manufacturer brands fail? : measurement of multiloci attributions and spillover effects
Germann, Frank
;
Hess, Ronald L. <Jr.>
;
Meloy, Margaret G.
- In:
Marketing accountability for marketing and …
,
(pp. 111-128)
.
2021
Persistent link: https://www.econbiz.de/10012653923
Saved in:
10
Multidimensional green
brand
equity
: a cross-cultural scale development and validation study
Ishaq, Muhammad Ishtiaq
- In:
International journal of market research
63
(
2021
)
5
,
pp. 560-575
Persistent link: https://www.econbiz.de/10012625167
Saved in:
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