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~type_genre:"Handbuch"
~type_genre:"Non-commercial literature"
~subject:"Messung"
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Search: subject:"Brand Equity"
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Understanding consumer perceptions in the digital environment
Hein, Sebastian
-
2021
Persistent link: https://www.econbiz.de/10012543212
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Variants of variance : the information utility of brand buzz dispersion
Fischer, Stefan
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2021
Persistent link: https://www.econbiz.de/10013172397
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3
The handbook of brand management scales
Zarantonello, Lia
;
Pauwels-Delassus, Véronique
-
2016
toward the brand -- Attachment to the brand -- Consumer-brand relationships --
Brand
equity
-- Brand orientation -- Consumer …
Persistent link: https://www.econbiz.de/10011545632
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4
The handbook of brand management scales
Zarantonello, Lia
;
Pauwels-Delassus, Véronique
-
2016
toward the brand -- Attachment to the brand -- Consumer-brand relationships --
Brand
equity
-- Brand orientation -- Consumer …
Persistent link: https://www.econbiz.de/10012244413
Saved in:
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