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~type_genre:"Handbuch"
~type_genre:"Lehrbuch"
~subject:"Markenführung"
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Search: subject:"Brand Equity"
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The handbook of brand management scales
Zarantonello, Lia
;
Pauwels-Delassus, Véronique
-
2016
toward the brand -- Attachment to the brand -- Consumer-brand relationships --
Brand
equity
-- Brand orientation -- Consumer …
Persistent link: https://www.econbiz.de/10011545632
Saved in:
2
The handbook of brand management scales
Zarantonello, Lia
;
Pauwels-Delassus, Véronique
-
2016
toward the brand -- Attachment to the brand -- Consumer-brand relationships --
Brand
equity
-- Brand orientation -- Consumer …
Persistent link: https://www.econbiz.de/10012244413
Saved in:
3
Strategic brand management : building, measuring, and managing
brand
equity
Keller, Kevin Lane
-
2013
-
4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
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4
Competitive success : how branding adds value
Davis, John A.
-
2010
Persistent link: https://www.econbiz.de/10003876217
Saved in:
5
Strategic brand management : building, measuring, and managing
brand
equity
Keller, Kevin Lane
-
2008
-
3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
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