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~subject:"Konsumentenverhalten"
~isPartOf:"International journal of hospitality management"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Brand management
103
Markenführung
103
Consumer behaviour
74
Brand image
59
Markenimage
59
Beziehungsmarketing
42
Relationship marketing
42
Hotel industry
41
Hotellerie
41
Brand
31
Markenartikel
29
Customer satisfaction
22
Kundenzufriedenheit
22
Gastronomie
19
Restaurant industry
19
Dienstleistungsqualität
17
Service quality
17
Emotion
13
Brand equity
12
Brand loyalty
11
Confidence
9
Internet marketing
9
Online-Marketing
9
Vertrauen
9
Brand trust
8
Luxury goods
8
Luxusgüter
8
Markentreue
8
Social Web
8
Social web
8
Advertising effects
7
Arbeitsverhalten
7
Hospital
7
Krankenhaus
7
Werbewirkung
7
Work behaviour
7
Customer integration
6
Kundenintegration
6
Marketing management
6
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Undetermined
60
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Article
74
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Article in journal
74
Aufsatz in Zeitschrift
74
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English
74
Author
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Ahn, Jiseon
4
Han, Heesup
4
Back, Ki-Joon
3
Kang, Juhee
3
Chua, Bee-Lia
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
2
Jang, Soocheong
2
Khan, Imran
2
Kim, Dohee
2
Kim, Jinkyung Jenny
2
King, Ceridwyn
2
Lee, Choong-Ki
2
Lee, Timothy J.
2
Li, Yong-Quan
2
Lu, Lu
2
Magnini, Vincent P.
2
Reynolds, Dennis
2
Ruan, Wen-Qi
2
Shamim, Amjad
2
Singal, Manisha
2
Song, Hak-jun
2
Su, Na
2
Sung, Kyongsik
2
Tang, Liang
2
Wang, Yao-Chin
2
Wong, IpKin Anthony
2
Wu, Luorong
2
Zhang, Shu-Ning
2
Aagerup, Ulf
1
Back, Robin M.
1
Bai, Billy
1
Baloglu, Seyhmus
1
Bang, Nguyen
1
Bianchi, Constanza
1
Bosselman, Robert H.
1
Bufquin, Diego
1
Busser, James A.
1
Cacho-Elizondo, Silvia
1
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Published in...
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International journal of hospitality management
Journal of business research : JBR
393
The journal of product & brand management
285
The journal of brand management : an international journal
265
Journal of retailing and consumer services
251
Psychology & marketing
86
Asia Pacific journal of marketing and logistics
84
European journal of marketing : EJM
78
Journal of marketing communications
69
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
48
International marketing review
47
Journal of promotion management : JPM
47
Journal of strategic marketing
47
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
International journal of consumer studies
42
Journal of marketing
42
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
International journal of retail & distribution management
35
Journal of international marketing
35
Cogent business & management
34
European journal of marketing
32
International journal of contemporary hospitality management
32
Journal of Islamic marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Qualitative market research : an international journal
32
International journal of advertising : the quarterly review of marketing communications
31
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ECONIS (ZBW)
74
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1
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
2
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
3
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
4
Brand personality of global chain hotels, self-congruity, and self-discrepancy on customer responses
Kim, Jinkyung Jenny
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014439970
Saved in:
5
What an amazing experience! : the role of authenticity and engagement in upscale hotels
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
- In:
International journal of hospitality management
114
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014440005
Saved in:
6
How sensory perceptions and sensory brand experience influence customer behavioral intentions in the context of cartoon-themed restaurants
Chang, Kuo-Chien
;
Cheng, Yi-Sung
- In:
International journal of hospitality management
115
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014487569
Saved in:
7
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
8
Antecedents and consequences of brand equity : evidence from Starbucks coffee brand
Ren, YuXuan
;
Choe, Yunseon
;
Song, Hak-jun
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482336
Saved in:
9
Customer brand co-creation behavior and brand sincerity through CSR interactivity : the role of psychological implications in service-dominant logic
Sung, Kyongsik
;
Lee, Seoki
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013482908
Saved in:
10
Customer value cocreation behaviors in hospitality : antecedents and mediators
Yen, Chang-Hua
- In:
International journal of hospitality management
110
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014310682
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