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~subject:"Konsumentenverhalten"
~subject:"Firmenimage"
~subject:"Retail trade"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Firmenimage
Retail trade
Brand management
16,802
Markenführung
16,771
Consumer behaviour
7,214
Markenimage
6,945
Brand image
6,818
Markenartikel
5,146
Brand
5,143
Beziehungsmarketing
2,495
Relationship marketing
2,493
Markenpolitik
2,174
Social Web
1,730
Social web
1,728
Online-Marketing
1,541
Internet marketing
1,515
Marketingmanagement
1,367
Marketing management
1,353
Deutschland
1,167
Werbewirkung
1,114
Germany
1,110
Advertising effects
1,104
Marketing
850
Luxury goods
849
Luxusgüter
849
Werbung
731
Advertising
694
Einzelhandel
681
Theorie
660
Theory
660
Corporate reputation
651
Brand loyalty
630
Customer satisfaction
617
Internationales Marketing
617
Kundenzufriedenheit
616
International marketing
600
USA
593
Handelsmarke
588
United States
578
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4,127
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1,125
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6,595
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1,378
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2
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6,090
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6,090
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494
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183
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144
Graue Literatur
140
Non-commercial literature
140
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94
Working Paper
94
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83
Sammelwerk
83
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68
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68
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63
Case study
62
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62
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55
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25
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13
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11
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10
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7
Handbook
7
Handbuch
7
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6
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6
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5
Collection of articles written by one author
4
Lehrbuch
4
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4
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4
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4
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3
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2
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2
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1
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1
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English
7,517
German
455
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4
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4
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1
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Melewar, T. C.
38
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Bang, Nguyen
26
Ko, Eunju
24
Balmer, John M. T.
23
Han, Heesup
23
Keller, Kevin Lane
23
Sarkar, Abhigyan
23
Wiedmann, Klaus-Peter
21
Diamantopoulos, Adamantios
19
Guzman, Francisco
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
Swoboda, Bernhard
18
Hollebeek, Linda D.
17
Dawes, John
16
Esch, Franz-Rudolf
16
Foroudi, Pantea
16
MacInnis, Deborah J.
16
Veloutsou, Cleopatra
16
Fetscherin, Marc
15
Khan, Imran
15
Abratt, Russell
14
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Valette-Florence, Pierre
14
Vrontis, Demetris
14
Baumgarth, Carsten
13
Dens, Nathalie
13
Huber, Frank
13
Iglesias, Oriol
13
Park, C. Whan
13
Rahman, Zillur
13
Septianto, Felix
13
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Springer Fachmedien Wiesbaden
12
Information Resources Management Association
6
National Bureau of Economic Research
4
Verlag Dr. Kovač
4
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
Universität Hannover / Institut für Marketing & Management
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Chartered Institute of Marketing
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Haufe-Lexware GmbH & Co. KG
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
NetLibrary, Inc
1
New York University / Institute of Retail Management
1
Retail Research Society
1
Robert Schuman Centre for Advanced Studies
1
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Published in...
All
Journal of business research : JBR
419
The journal of brand management : an international journal
305
The journal of product & brand management
299
Journal of retailing and consumer services
262
European journal of marketing : EJM
87
Psychology & marketing
86
Asia Pacific journal of marketing and logistics
85
International journal of hospitality management
75
Journal of marketing communications
71
Marketing intelligence & planning
65
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
SpringerLink / Bücher
62
Journal of international consumer marketing
56
Journal of promotion management : innovations in planning and applied research
56
Journal of marketing management : MM
55
International journal of advertising : the review of marketing communications
54
International journal of internet marketing and advertising : IJIMA
54
Journal of strategic marketing
53
Marketing letters : a journal of research in marketing
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of the Academy of Marketing Science
50
International marketing review
49
Journal of promotion management : JPM
47
Journal of global marketing
46
Journal of fashion marketing and management
45
Journal of marketing
45
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
43
International journal of consumer studies
42
International journal of retail & distribution management
41
Journal of retailing
41
Industrial marketing management : the international journal for industrial and high-tech firms
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Cogent business & management
37
Journal of international marketing
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
36
Qualitative market research : an international journal
36
International journal of contemporary hospitality management
34
Journal of Islamic marketing
34
The international review of retail, distribution and consumer research
33
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ECONIS (ZBW)
7,974
BASE
1
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1
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7,975
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1
From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
2
The effects of brand equity on millennials' purchase decision for sports nutrition products in Ireland
Louvet, Denise
- In:
DBS business review : an international academic …
5
(
2023
),
pp. 5-50
Persistent link: https://www.econbiz.de/10014252361
Saved in:
3
Consumer-based brand equity : do brand relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
4
Expressing passion for luxury enhances perceived authenticity
Jung, SungJin
;
Chen, Xiaomeng
;
Yap, Andy
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
1
,
pp. 101-109
Persistent link: https://www.econbiz.de/10014470753
Saved in:
5
Customer connections : a cross-cultural investigation of brand experience and brand love in the retail landscape
Leite, Ângela
;
Rodrigues, Anabela
;
Lopes, Sílvia
- In:
Administrative Sciences : open access journal
14
(
2024
)
1
,
pp. 1-26
brand
management
. …
Persistent link: https://www.econbiz.de/10014471086
Saved in:
6
Price promotions as a threat to brands
Inderst, Roman
;
Obradovits, Martin
- In:
Journal of economics & management strategy : JEMS
33
(
2024
)
1
,
pp. 53-77
Persistent link: https://www.econbiz.de/10014442408
Saved in:
7
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
8
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
9
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
10
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
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