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~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~person:"Ko, Eunju"
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Search: subject:"Brand Management"
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Konsumentenverhalten
Marketingmanagement
Brand management
28
Markenführung
27
Consumer behaviour
24
Luxury goods
16
Luxusgüter
16
Fashion
13
Brand
12
Mode
12
Markenartikel
11
Brand image
9
Internet marketing
9
Markenimage
9
Online-Marketing
9
Beziehungsmarketing
8
Relationship marketing
8
Marketing management
7
Customer value
6
Kundenwert
6
Advertising effects
5
Social Web
5
Social web
5
Werbewirkung
5
Advertising
4
Luxury brand
4
Werbung
4
Customer equity
3
Customer satisfaction
3
Kundenzufriedenheit
3
Luxury
3
China
2
Comparison
2
Conspicuous consumption
2
Consumer behavior
2
Customer integration
2
Digital marketing
2
Digitalisierung
2
Digitization
2
Kundenintegration
2
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Undetermined
21
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Article
24
Book / Working Paper
2
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Article in journal
25
Aufsatz in Zeitschrift
25
Aufsatzsammlung
1
Conference paper
1
Konferenzbeitrag
1
Language
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English
26
Author
All
Ko, Eunju
Keller, Kevin Lane
33
Melewar, T. C.
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
31
Bang, Nguyen
23
Han, Heesup
23
Sarkar, Abhigyan
23
Diamantopoulos, Adamantios
19
Guzman, Francisco
18
Japutra, Arnold
18
MacInnis, Deborah J.
18
Sarkar, Juhi Gahlot
18
Baumgarth, Carsten
17
Hollebeek, Linda D.
17
Wiedmann, Klaus-Peter
17
Burmann, Christoph
16
Dawes, John
16
Veloutsou, Cleopatra
16
Martínez-López, Francisco J.
15
Park, C. Whan
15
Pelsmacker, Patrick de
15
Romaniuk, Jenni
15
Dens, Nathalie
14
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Khan, Imran
14
Kunkel, Thilo
14
Paul, Justin
14
Valette-Florence, Pierre
14
Casidy, Riza
13
Foroudi, Pantea
13
He, Jiaxun
13
Huber, Frank
13
Septianto, Felix
13
Shimul, Anwar Sadat
13
Vrontis, Demetris
13
Abratt, Russell
12
Christodoulides, George
12
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Journal of business research : JBR
11
International journal of advertising : the review of marketing communications
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Asia Pacific journal of marketing and logistics
2
International journal of advertising : the quarterly review of marketing communications
2
European management journal
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
26
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1
Contactless marketing management of fashion brands in the digital age
Cho, Minjung
;
Yun, Hyesu
;
Ko, Eunju
- In:
European management journal
41
(
2023
)
4
,
pp. 512-520
Persistent link: https://www.econbiz.de/10014437749
Saved in:
2
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
3
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
4
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
5
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
6
The role of cultural congruence in the art infusion effect
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
4
,
pp. 634-651
Persistent link: https://www.econbiz.de/10013426623
Saved in:
7
Consumer experiences of virtual reality : insights from VR luxury brand fashion shows
Jung, Jaesuk
;
Yu, Jihye
;
Seo, Yuri
;
Ko, Eunju
- In:
Journal of business research : JBR
130
(
2021
),
pp. 517-524
Persistent link: https://www.econbiz.de/10012544867
Saved in:
8
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
9
Bridging Asia and the world : searching for academic excellence and best practice in marketing and management
Ko, Eunju
- In:
Journal of business research : JBR
124
(
2021
),
pp. 813-817
Persistent link: https://www.econbiz.de/10012494024
Saved in:
10
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
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