//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand Management"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand management
17,592
Markenführung
17,126
Consumer behaviour
7,488
Konsumentenverhalten
7,443
Markenimage
7,156
Brand image
7,068
Markenartikel
5,283
Brand
5,282
Relationship marketing
2,573
Beziehungsmarketing
2,570
Markenpolitik
2,197
Social Web
1,790
Social web
1,788
Online-Marketing
1,602
Internet marketing
1,583
Marketingmanagement
1,400
Marketing management
1,396
Deutschland
1,168
Werbewirkung
1,151
Advertising effects
1,141
Germany
1,113
Marketing
891
Luxury goods
882
Luxusgüter
879
Werbung
759
Advertising
749
Einzelhandel
689
Retail trade
677
Brand loyalty
670
Corporate reputation
664
Firmenimage
664
Theorie
664
Theory
664
Customer satisfaction
644
Kundenzufriedenheit
635
Internationales Marketing
628
International marketing
623
Emotion
597
Handelsmarke
597
USA
597
more ...
less ...
Online availability
All
Undetermined
7,470
Free
2,408
Type of publication
All
Article
13,261
Book / Working Paper
5,536
Journal
38
Other
4
Type of publication (narrower categories)
All
Article in journal
10,269
Aufsatz in Zeitschrift
10,269
Aufsatz im Buch
2,381
Book section
2,381
Hochschulschrift
752
Thesis
526
Graue Literatur
501
Non-commercial literature
501
Case study
454
Fallstudie
454
Collection of articles of several authors
413
Sammelwerk
413
Aufsatzsammlung
313
Working Paper
308
Arbeitspapier
307
research-article
227
Dissertation u.a. Prüfungsschriften
132
Conference paper
121
Konferenzbeitrag
121
Reprint
106
Ratgeber
100
Konferenzschrift
96
Guidebook
94
Lehrbuch
89
Textbook
76
Conference proceedings
55
review
53
Bibliografie enthalten
52
Bibliography included
52
non-article
51
conceptual-paper
46
review-article
46
Handbook
39
Handbuch
39
Interview
27
case-report
26
viewpoint
20
Fallstudiensammlung
16
Systematic review
14
Übersichtsarbeit
14
more ...
less ...
Language
All
English
15,149
German
3,460
Undetermined
192
French
31
Italian
13
Polish
13
Russian
12
Spanish
5
Swedish
4
Serbian
3
Lithuanian
2
Valencian
1
Czech
1
Kazakh
1
Dutch
1
Portuguese
1
more ...
less ...
Author
All
Esch, Franz-Rudolf
127
Burmann, Christoph
125
Baumgarth, Carsten
86
Melewar, T. C.
73
Meffert, Heribert
60
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
52
Ahlert, Dieter
47
Balmer, John M. T.
46
De Chernatony, Leslie
44
Tomczak, Torsten
43
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Wiedmann, Klaus-Peter
38
Phau, Ian
37
Bauer, Hans H.
36
Schmidt, Holger J.
34
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Sattler, Henrik
32
Kernstock, Joachim
31
Iglesias, Oriol
30
Romaniuk, Jenni
30
Christodoulides, George
29
Gupta, Suraksha
28
Ko, Eunju
28
Strebinger, Andreas
28
Veloutsou, Cleopatra
28
Völckner, Franziska
28
Guzman, Francisco
27
King, Ceridwyn
27
MacInnis, Deborah J.
27
Langner, Tobias
26
Schroeder, Jonathan E.
26
Swoboda, Bernhard
26
Han, Heesup
25
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
114
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
17
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Springer International Publishing
7
Books on Demand GmbH <Norderstedt>
6
Campus Verlag
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Verlag Franz Vahlen
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Helmut-Schmidt-Universität
4
Redline Verlag
4
Trendbüro <Hamburg>
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Institut für Handelsmanagement <Münster (Westf)>
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
Springer-Verlag GmbH
3
UVK Verlagsgesellschaft mbH
3
Université Paris-Dauphine (Paris IX)
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna
2
Erasmus Research Institute of Management
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hochschule Niederrhein
2
Institut für Gewerblichen Rechtsschutz <Zürich>
2
more ...
less ...
Published in...
All
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
387
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Journal of Product & Brand Management
121
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
Strategic Direction
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
87
Innovatives Markenmanagement
86
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
more ...
less ...
Source
All
ECONIS (ZBW)
17,565
USB Cologne (EcoSocSci)
657
Other ZBW resources
474
RePEc
107
EconStor
18
BASE
17
ArchiDok
1
more ...
less ...
Showing
7,761
-
7,770
of
18,839
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
7761
Global brand strategy : world-wise marketing in the age of branding
Steenkamp, Jan-Benedict E. M.
-
2017
Persistent link: https://www.econbiz.de/10011523442
Saved in:
7762
Main topics and research framework of Chinese firms' international branding strategies
Hu, Zuohao
;
Yang, Zhilin
- In:
Research frontiers on the international marketing …
,
(pp. 1-16)
.
2017
Persistent link: https://www.econbiz.de/10011529652
Saved in:
7763
Development and main contents of international branding research
Ju, Xuenan
;
Hu, Zuohao
;
Yang, Zhilin
- In:
Research frontiers on the international marketing …
,
(pp. 17-38)
.
2017
Persistent link: https://www.econbiz.de/10011529654
Saved in:
7764
Price leadership or branding strategy for Chinese firms
Chen, Xi
;
Hu, Zuohao
;
Zhao, Ping
- In:
Research frontiers on the international marketing …
,
(pp. 64-76)
.
2017
Persistent link: https://www.econbiz.de/10011529679
Saved in:
7765
Grüne Markenführung : Erfolgsfaktoren und Instrumente nachhaltiger Brands
Errichiello, Oliver Carlo
;
Zschiesche, Arnd
-
2017
Persistent link: https://www.econbiz.de/10011553378
Saved in:
7766
Identity-based
brand
management
: fundamentals - strategy - implementation - controlling
Burmann, Christoph
;
Riley, Nicola-Maria
;
Halaszovich, …
-
2017
Persistent link: https://www.econbiz.de/10011453680
Saved in:
7767
Luxusmarkenmanagement : Grundlagen, Strategien und praktische Umsetzung
Thieme, Werner M.
(
ed.
);
Thieme, Werner Maximilian
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011482865
Saved in:
7768
Brand the Future : systematische Markenentwicklung im B2B
Gey, Thomas
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011484774
Saved in:
7769
Destination Branding : von der Geografie zur Bedeutung
Engl, Christoph
-
2017
Persistent link: https://www.econbiz.de/10011520316
Saved in:
7770
Customer experience management rebooted : are you an experience brand or an efficiency brand?
Walden, Steven
-
2017
Persistent link: https://www.econbiz.de/10011521309
Saved in:
First
Prev
773
774
775
776
777
778
779
780
781
782
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->