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Search: subject:"Brand Management"
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Subject
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Brand management
17,585
Markenführung
17,119
Consumer behaviour
7,482
Konsumentenverhalten
7,437
Markenimage
7,151
Brand image
7,063
Markenartikel
5,279
Brand
5,278
Relationship marketing
2,571
Beziehungsmarketing
2,568
Markenpolitik
2,197
Social Web
1,787
Social web
1,785
Online-Marketing
1,600
Internet marketing
1,581
Marketingmanagement
1,397
Marketing management
1,393
Deutschland
1,167
Werbewirkung
1,147
Advertising effects
1,137
Germany
1,112
Marketing
890
Luxury goods
882
Luxusgüter
879
Werbung
759
Advertising
749
Einzelhandel
689
Retail trade
677
Brand loyalty
670
Theorie
663
Theory
663
Corporate reputation
661
Firmenimage
661
Customer satisfaction
644
Kundenzufriedenheit
635
Internationales Marketing
628
International marketing
623
Emotion
597
Handelsmarke
597
USA
597
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Undetermined
7,464
Free
2,408
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Article
13,255
Book / Working Paper
5,536
Journal
38
Other
4
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Article in journal
10,263
Aufsatz in Zeitschrift
10,263
Aufsatz im Buch
2,381
Book section
2,381
Hochschulschrift
752
Thesis
526
Graue Literatur
501
Non-commercial literature
501
Case study
454
Fallstudie
454
Collection of articles of several authors
413
Sammelwerk
413
Aufsatzsammlung
313
Working Paper
308
Arbeitspapier
307
research-article
227
Dissertation u.a. Prüfungsschriften
132
Conference paper
121
Konferenzbeitrag
121
Reprint
106
Ratgeber
100
Konferenzschrift
96
Guidebook
94
Lehrbuch
88
Textbook
75
Conference proceedings
55
review
53
Bibliografie enthalten
51
Bibliography included
51
non-article
51
conceptual-paper
46
review-article
46
Handbook
39
Handbuch
39
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27
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26
viewpoint
20
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16
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14
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14
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English
15,143
German
3,460
Undetermined
192
French
31
Italian
13
Polish
13
Russian
12
Spanish
5
Swedish
4
Serbian
3
Lithuanian
2
Valencian
1
Czech
1
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1
Dutch
1
Portuguese
1
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Author
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Esch, Franz-Rudolf
127
Burmann, Christoph
125
Baumgarth, Carsten
86
Melewar, T. C.
73
Meffert, Heribert
60
Huber, Frank
59
Keller, Kevin Lane
59
Bruhn, Manfred
52
Ahlert, Dieter
47
Balmer, John M. T.
46
De Chernatony, Leslie
44
Tomczak, Torsten
43
Bang, Nguyen
38
Loureiro, Sandra Maria Correia
38
Merrilees, Bill
38
Wiedmann, Klaus-Peter
38
Phau, Ian
37
Bauer, Hans H.
36
Schmidt, Holger J.
34
Foroudi, Pantea
33
Fournier, Susan
33
Ind, Nicholas
33
Uggla, Henrik
33
Sattler, Henrik
32
Kernstock, Joachim
31
Iglesias, Oriol
30
Romaniuk, Jenni
30
Christodoulides, George
29
Gupta, Suraksha
28
Ko, Eunju
28
Strebinger, Andreas
28
Völckner, Franziska
28
Guzman, Francisco
27
King, Ceridwyn
27
MacInnis, Deborah J.
27
Veloutsou, Cleopatra
27
Langner, Tobias
26
Schroeder, Jonathan E.
26
Swoboda, Bernhard
26
Han, Heesup
25
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Institution
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Springer Fachmedien Wiesbaden
114
Gesellschaft zur Erforschung des Markenwesens
26
Verlag Dr. Kovač
17
National Bureau of Economic Research
14
Haufe-Lexware GmbH & Co. KG
13
Information Resources Management Association
12
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
9
NetLibrary, Inc
7
Springer Gabler <Firma>
7
Springer International Publishing
7
Books on Demand GmbH <Norderstedt>
6
Campus Verlag
5
Fachhochschule Reutlingen / European School of Business
5
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
IGI Global
5
Verlag Franz Vahlen
5
Österreichische Werbewissenschaftliche Gesellschaft
5
American Marketing Association
4
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
Edward Elgar Publishing
4
Helmut-Schmidt-Universität
4
Redline Verlag
4
Trendbüro <Hamburg>
4
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
Institut für Handelsmanagement <Münster (Westf)>
3
Marketing zwischen Theorie und Praxis e.V. / Alumni
3
Springer-Verlag GmbH
3
UVK Verlagsgesellschaft mbH
3
Université Paris-Dauphine (Paris IX)
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Chambre de commerce et d'industrie de Paris
2
Dipartimento di Scienze Statistiche "Paolo Fortunati", Alma Mater Studiorum - Università di Bologna
2
Erasmus Research Institute of Management
2
Gottfried Wilhelm Leibniz Universität Hannover
2
Hochschule Niederrhein
2
Institut für Gewerblichen Rechtsschutz <Zürich>
2
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Published in...
All
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
387
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Journal of Product & Brand Management
121
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
Strategic Direction
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
87
Innovatives Markenmanagement
86
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
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Source
All
ECONIS (ZBW)
17,559
USB Cologne (EcoSocSci)
657
Other ZBW resources
474
RePEc
107
EconStor
18
BASE
17
ArchiDok
1
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Showing
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7761
Luxusmarkenmanagement : Grundlagen, Strategien und praktische Umsetzung
Thieme, Werner M.
(
ed.
);
Thieme, Werner Maximilian
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011482865
Saved in:
7762
Brand the Future : systematische Markenentwicklung im B2B
Gey, Thomas
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011484774
Saved in:
7763
Destination Branding : von der Geografie zur Bedeutung
Engl, Christoph
-
2017
Persistent link: https://www.econbiz.de/10011520316
Saved in:
7764
Customer experience management rebooted : are you an experience brand or an efficiency brand?
Walden, Steven
-
2017
Persistent link: https://www.econbiz.de/10011521309
Saved in:
7765
Brand Evolution : moderne Markenführung im digitalen Zeitalter
Theobald, Elke
(
ed.
)
-
2017
-
2., vollständig überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011555982
Saved in:
7766
Co-create a smart phone brand with consumers via social media : a case study of Xiaomi in China
Yang, Sophie
;
Wos, Anna
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 27-34)
.
2017
Persistent link: https://www.econbiz.de/10011537858
Saved in:
7767
The relationship between gratifications from social networking site use and adolescents' brand interactions
Apaolaza, Vanessa
;
Hartmann, Patrick
;
He, Jiaxun
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 29-41)
.
2017
Persistent link: https://www.econbiz.de/10011539962
Saved in:
7768
Communicating through brand websites to create unique brands
Sakashita, Mototaka
- In:
Bridging the gap between advertising academia and practice
,
(pp. 57-64)
.
2017
Persistent link: https://www.econbiz.de/10011539970
Saved in:
7769
Being hooked by the archetypal characters in drama TV ads : a structural equation modeling approach
Şener, Gül
;
Suher, Hasan Kemal
;
Bir, Ali Atif
- In:
Bridging the gap between advertising academia and practice
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011540338
Saved in:
7770
How customers engage with brands : a new framework
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Bridging the gap between advertising academia and practice
,
(pp. 231-243)
.
2017
Persistent link: https://www.econbiz.de/10011540381
Saved in:
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