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Search: subject:"Brand commitment paradigm"
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Giovanis, Apostolos
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Consumer-brand relationships’ development in the mobile internet market: evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
Journal of Product & Brand Management
25
(
2016
)
6
,
pp. 568-585
chain of effects’ model, this paper aims to integrate two
brand
commitment
paradigm
’s perspectives with service evaluation …
Persistent link: https://www.econbiz.de/10014896950
Saved in:
2
Consumer-brand relationships' development in the mobile internet market : evidence from an extended relationship commitment paradigm
Giovanis, Apostolos
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 568-585
Persistent link: https://www.econbiz.de/10011587849
Saved in:
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