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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
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Search: subject:"Brand equity"
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Brand image
6
Brand management
6
Markenführung
6
Markenimage
6
Brand equity
5
Internet marketing
5
Online-Marketing
5
Consumer behaviour
4
Konsumentenverhalten
4
Social Web
4
Social web
4
Social media marketing
3
Beziehungsmarketing
2
Confidence
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Relationship marketing
2
Social networking sites
2
Vertrauen
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Bekleidungsindustrie
1
Brand coolness
1
Branding
1
Clothing industry
1
Computerspiel
1
Consumer behavior
1
Consumer behavior internet
1
Consumer loyalty
1
Consumer-based brand equity
1
E-commerce
1
Electronic Commerce
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Electronic commerce
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Facebook
1
Fashion
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Fashion in-game collaborations
1
Internet
1
Marketing communication
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Marketing management
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Marketingmanagement
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Motivation
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Online branding
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Alanadoly, Alshaimaa Bahgat
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Bhatt, Anil
1
Chahal, Hardeep
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Chinelato, Flavia Braga
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Dąbrowski, Dariusz
1
Gonçalves Filho, Cid
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Jung, Sojin
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Kananukul, Chawanuan
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Rana, Arunima
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Rani, Anu
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Rani, Leela
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Schivinski, Bruno
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Souki, Gustavo Quiroga
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Suha Fouad Salem
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Sulaiman, Mohammed Ali Bait Ali
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of Product & Brand Management
103
Journal of business research : JBR
60
The journal of product & brand management
40
European Journal of Marketing
37
The journal of brand management : an international journal
35
Journal of Consumer Marketing
29
Journal of retailing and consumer services
27
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
19
Cogent business & management
17
Marketing Intelligence & Planning
17
European journal of marketing : EJM
16
Strategic Direction
16
International journal of hospitality management
15
Journal of Business Research
15
Marketing intelligence & planning
15
Journal of strategic marketing
13
Asia Pacific Journal of Marketing and Logistics
12
Cogent Business & Management
12
Journal of marketing communications
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of marketing
11
Journal of promotion management : innovations in planning and applied research
11
Tourism management : research, policies, practice
11
International Journal of Sports Marketing and Sponsorship
10
Antecedents and outcomes of employee-based brand equity
9
Asia Pacific journal of marketing and logistics
9
International marketing review
9
Journal of the Academy of Marketing Science
9
Marketing Science
9
Economics Papers from University Paris Dauphine
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International Marketing Review
8
Journal of Business & Industrial Marketing
8
Journal of Services Marketing
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Journal of marketing for higher education
8
International journal of consumer studies
7
Journal of Place Management and Development
7
Journal of business ethics : JOBE
7
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ECONIS (ZBW)
6
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6
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1
Immersive gaming in the fashion arena : an investigation of brand coolness and its mediating role on
brand
equity
Suha Fouad Salem
;
Alanadoly, Alshaimaa Bahgat
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 529-548
Persistent link: https://www.econbiz.de/10015062551
Saved in:
2
Sharing is entertaining : the impact of consumer values on video sharing and
brand
equity
Souki, Gustavo Quiroga
;
Chinelato, Flavia Braga
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
1
,
pp. 118-136
Persistent link: https://www.econbiz.de/10012880169
Saved in:
3
How trust moderates social media engagement and
brand
equity
Chahal, Hardeep
;
Rani, Anu
- In:
Journal of research in interactive marketing : …
11
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011779170
Saved in:
4
Building customer equity tgrough trust in social networking sites : a perspective from Thai consumers
Kananukul, Chawanuan
;
Jung, Sojin
;
Watchravesringkan, …
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 148-166
Persistent link: https://www.econbiz.de/10011302382
Saved in:
5
A classificatory scheme for antecedents of the sources of "online
brand
equity
"
Rana, Arunima
;
Bhatt, Anil
;
Rani, Leela
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
Saved in:
6
The impact of brand communication on
brand
equity
through Facebook
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of research in interactive marketing : …
9
(
2015
)
1
,
pp. 31-53
Persistent link: https://www.econbiz.de/10011297938
Saved in:
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