Harantova, Monika; Svoboda, Petr - International Institute of Social and Economic Sciences - 2014
Currently there is a variety of approaches dealing with a brand or trademark valuation. The International Valuation Standards (IVS) and the Valuation under Act No. 151/1997 Coll. on property valuation in relation to trademarks in the territory of Czech Republic can be classified among them. The...