The Main Factors for Strategic Building of the Brand Value and Methods for Brand Valuation at the Czech Republic Market
Year of publication: |
2014-12
|
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Authors: | Harantova, Monika ; Svoboda, Petr |
Institutions: | International Institute of Social and Economic Sciences |
Subject: | Brand | Brand management | Brand value | Brand equity | Brand attitude | Methods for brand valuation | International valuation standards |
Series: | Proceedings of International Academic Conferences. - ISSN 2336-5617. |
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Type of publication: | Book / Working Paper |
Notes: | Published in Proceedings of the Proceedings of the 14th International Academic Conference, Dec 2014, pages 156-164 Number 0902940 9 pages |
Classification: | M31 - Marketing |
Source: |
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