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~type:"book"
~isPartOf:"Beiträge der Hochschule Pforzheim"
~subject:"Comparison"
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How global are global brands? : an empirical
brand
equity
analysis
Cleff, Thomas
;
Fischer, Lena
;
Sepúlveda, César
; …
-
2010
brand
equity
? And if there were brand image differences between countries, which factors causes them? The authors conducted …
Persistent link: https://www.econbiz.de/10010357158
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