How global are global brands? : an empirical brand equity analysis
Year of publication: |
2010
|
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Authors: | Cleff, Thomas ; Fischer, Lena ; Sepúlveda, César ; Walter, Nadine |
Publisher: |
Pforzheim : Hochsch. |
Subject: | Global Marketing | Global Brand | Brand Equity | Brand Image | Brand Awareness | Brand Analysis | Cross-country Comparison | Markenimage | Brand image | Internationales Marketing | International marketing | Vergleich | Comparison | Mexiko | Mexico | Deutschland | Germany | Produktimage |
Extent: | Online-Ressource (65 S.) graph. Darst. |
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Series: | Beiträge der Hochschule Pforzheim. - Pforzheim : Hochschule, ZDB-ID 2570255-5. - Vol. 136 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
Language: | English |
Notes: | Systemvoraussetzungen: Acrobat Reader |
Other identifiers: | hdl:10419/97576 [Handle] |
Classification: | C21 - Cross-Sectional Models; Spatial Models ; M31 - Marketing ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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How global are global brands? An empirical brand equity analysis
Cleff, Thomas, (2010)
-
How Global are Global Brands? An Empirical Brand Equity Analysis
Cleff, Thomas, (2010)
-
How global are global brands ? : an empirical brand equity analysis
Cleff, Thomas, (2010)
- More ...
-
How global are global brands? An empirical brand equity analysis
Cleff, Thomas, (2010)
-
How global are global brands? An empirical brand equity analysis
Cleff, Thomas, (2010)
-
How global are global brands ? : an empirical brand equity analysis
Cleff, Thomas, (2010)
- More ...