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~type_genre:"Reprint"
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Search: subject:"Brand equity"
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Strategic brand management : building, measuring, and managing
brand
equity
Keller, Kevin Lane
-
2013
-
4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
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2
Brand management
Dall'Olmo Riley, Francesca
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003838866
Saved in:
3
Competitive success : how branding adds value
Davis, John A.
-
2010
Persistent link: https://www.econbiz.de/10003876217
Saved in:
4
Strategic brand management : building, measuring, and managing
brand
equity
Keller, Kevin Lane
-
2008
-
3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
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