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Econometric essays on protecting, growing, and benefiting from customer based
brand
equity
Backhaus, Max Philipp
-
2017
Persistent link: https://www.econbiz.de/10011687071
Saved in:
2
Property brand management : applying causal analysis to develop a strategic management tool for office property brands
Pfrang, Dominique C.
-
2015
Persistent link: https://www.econbiz.de/10011344753
Saved in:
3
Brand gender : increasing
brand
equity
through brand personality
Lieven, Theo
-
2018
Persistent link: https://www.econbiz.de/10011671136
Saved in:
4
Companies and consumers in the transition from traditional to social media
Hausmann, Maximilian
-
2016
Persistent link: https://www.econbiz.de/10011635359
Saved in:
5
Markenbewertung
Drees, Norbert
-
1999
Persistent link: https://www.econbiz.de/10013424786
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