//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Lehrbuch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Brand equity"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand management
3
Markenführung
3
Markenpolitik
3
Markenwert
3
Strategic management
2
Strategisches Management
2
Competitive advantage
1
Markenartikel
1
Marketing
1
Wettbewerbsvorteil
1
more ...
less ...
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Lehrbuch
Article in journal
932
Aufsatz in Zeitschrift
932
Hochschulschrift
88
Thesis
80
Aufsatz im Buch
70
Book section
70
Article
37
Graue Literatur
32
Non-commercial literature
32
Working Paper
29
Arbeitspapier
24
Dissertation u.a. Prüfungsschriften
20
Case study
19
Fallstudie
19
Aufsatzsammlung
15
Collection of articles of several authors
9
Sammelwerk
9
Conference paper
7
Konferenzbeitrag
7
Congress Report
6
Collection of articles written by one author
5
Sammlung
5
Textbook
3
Bibliografie enthalten
2
Bibliography included
2
Handbook
2
Handbuch
2
Ratgeber
2
Systematic review
2
Übersichtsarbeit
2
Guidebook
1
Konferenzschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Preprint
1
Quelle
1
Report
1
Reprint
1
Research Report
1
more ...
less ...
Language
All
English
3
Author
All
Keller, Kevin Lane
2
Davis, John A.
1
Published in...
All
Always learning
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Strategic brand management : building, measuring, and managing
brand
equity
Keller, Kevin Lane
-
2013
-
4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
Saved in:
2
Competitive success : how branding adds value
Davis, John A.
-
2010
Persistent link: https://www.econbiz.de/10003876217
Saved in:
3
Strategic brand management : building, measuring, and managing
brand
equity
Keller, Kevin Lane
-
2008
-
3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->