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~isPartOf:"Journal of travel and tourism marketing"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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Search: subject:"Brand equity"
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Brand image
13
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12
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9
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7
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Chu, Junhong
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Journal of travel and tourism marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of business research : JBR
59
The journal of product & brand management
40
The journal of brand management : an international journal
35
Journal of retailing and consumer services
27
SpringerLink / Bücher
20
Symphonya. Emerging Issues in Management
19
European journal of marketing : EJM
16
International journal of hospitality management
15
Journal of Business Research
15
Marketing intelligence & planning
15
Cogent business & management
14
Journal of marketing
11
Journal of promotion management : innovations in planning and applied research
11
Tourism management : research, policies, practice
11
Journal of marketing communications
10
Journal of strategic marketing
10
Antecedents and outcomes of employee-based brand equity
9
Asia Pacific journal of marketing and logistics
9
Journal of the Academy of Marketing Science
9
Marketing Science
9
Economics Papers from University Paris Dauphine
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International marketing review
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Cogent Business & Management
7
International journal of consumer studies
7
Journal of business ethics : JOBE
7
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
The service industries journal
7
Global business review
6
International journal of internet marketing and advertising : IJIMA
6
International journal of market research
6
International journal of sports marketing & sponsorship
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of Business Ethics
6
Journal of air transport management
6
Journal of hospitality marketing & management
6
Journal of marketing for higher education
6
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ECONIS (ZBW)
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based
brand
equity
model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Brand
equity
, warranty costs, and firm value
Cao, Zixia
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1166-1185
Persistent link: https://www.econbiz.de/10013471077
Saved in:
3
Antecedents and financial impacts of building brand love
Nguyen, Hang T.
;
Feng, Hui
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 572-592
Persistent link: https://www.econbiz.de/10012939485
Saved in:
4
Multidimensional
brand
equity
and asymmetric risk
Ha, Kyoungnam Catherine
;
Song, Reo
;
Erickson, Gary M.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012939486
Saved in:
5
The impact of mergers and acquisitions on
brand
equity
: a structural analysis
Chu, Yanlai
;
Chu, Junhong
;
Liu, Hongju
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 615-638
Persistent link: https://www.econbiz.de/10012939490
Saved in:
6
Advertising non-premium products as if they were premium : the impact of advertising up on advertising elasticity and
brand
equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
7
The moderating effects of three reference groups on Asian pleasure travelers’ destination value
Kim, Miyoung
;
Qu, Hailin
- In:
Journal of travel and tourism marketing
34
(
2017
)
7
,
pp. 892-904
Persistent link: https://www.econbiz.de/10011757728
Saved in:
8
The financial brand value chain : how brand investments contribute to the financial health of firms
Fischer, Marc
;
Himme, Alexander
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011671949
Saved in:
9
The relationships among
brand
equity
, culinary attraction, and foreign tourist satisfaction
Liu, Chih-Hsing Sam
- In:
Journal of travel and tourism marketing
33
(
2016
)
7/9
,
pp. 1143-1161
Persistent link: https://www.econbiz.de/10011627479
Saved in:
10
The role of social media and
brand
equity
during a product recall crisis : a shareholder value perspective
Hsu, Liwu
;
Lawrence, Benjamin
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 59-76
Persistent link: https://www.econbiz.de/10011490811
Saved in:
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