Swoboda, Bernhard; Haelsig, Frank; Schramm‐Klein, Hanna; … - In: International Journal of Retail & Distribution Management 37 (2009) 11, pp. 952-974
affects customer‐based retail brand equity when considering retailers as brands. Design/methodology/approach – A model is …‐based retail brand equity and the moderating role of consumer involvement. The empirical study is based on a sample of 3 …. Originality/value – Understanding retailers as brands – conceptually – a basic model shows how to build retail brand equity using …