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~subject:"Markenführung"
~subject:"Brand loyalty"
~accessRights:"restricted"
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Markenführung
Brand loyalty
Markenimage
605
Brand image
600
Brand management
536
Consumer behaviour
383
Konsumentenverhalten
382
Brand equity
328
brand equity
165
Brand
158
Markenartikel
153
Beziehungsmarketing
150
Relationship marketing
150
Social Web
76
Social web
76
Internet marketing
73
Markenwert
73
Online-Marketing
73
Customer satisfaction
54
Kundenzufriedenheit
53
Marketing management
52
Marketingmanagement
52
Tourism marketing
43
Tourismusmarketing
43
Corporate Social Responsibility
39
Corporate social responsibility
39
Einzelhandel
36
Retail trade
36
Advertising effects
35
Werbewirkung
35
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34
Dienstleistungsqualität
33
Service quality
33
Viral marketing
33
Virales Marketing
33
Firmenimage
32
India
29
Indien
28
Consumer-based brand equity
27
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27
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104
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522
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14
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Guzman, Francisco
10
Gil Saura, Irene
8
Šerić, Maja
6
Liu, Chih-Hsing
5
Paul, Justin
5
Wong, IpKin Anthony
5
Bang Nguyen Viet
4
Berenguer Contrí, Gloria
4
Christodoulides, George
4
Dwivedi, Abhishek
4
Ekinci, Yuksel
4
Johnson, Lester W.
4
Pitt, Leyland F.
4
Roy, Sanjit
4
Schivinski, Bruno
4
Shuv-Ami, Avichai
4
Veloutsou, Cleopatra
4
Anabila, Peter
3
Anselmsson, Johan
3
Baghi, Ilaria
3
Barrio-García, Salvador del
3
Bose, Sunny
3
Butt, Muhammad Mohsin
3
Chatzipanagiotou, Kalliopi
3
Gabrielli, Veronica
3
Iglesias, Oriol
3
Ishaq, Muhammad Ishtiaq
3
Japutra, Arnold
3
Kaufmann, Hans Rüdiger
3
Keller, Kevin Lane
3
Markovic, Stefan
3
Mishra, Prashant
3
Molinillo, Sebastian
3
Muniz, Fernanda
3
Powell, Shaun M.
3
Ruan, Wen-Qi
3
Tran Trung Vinh
3
Watchravesringkan, Kittichai
3
Zhang, Shu-Ning
3
Abratt, Russell
2
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Springer Fachmedien Wiesbaden
2
Edward Elgar Publishing
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
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Journal of business research : JBR
41
The journal of brand management : an international journal
27
The journal of product & brand management
26
Journal of retailing and consumer services
17
International journal of hospitality management
9
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
European journal of marketing : EJM
8
Journal of marketing communications
7
Journal of strategic marketing
7
Marketing intelligence & planning
7
Asia Pacific journal of marketing and logistics
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Global business review
5
International journal of consumer studies
5
International journal of market research
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of hospitality and tourism insights
5
Journal of marketing
5
Journal of marketing for higher education
5
Journal of the Academy of Marketing Science
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
The journal of business & industrial marketing
5
Tourism management : research, policies, practice
5
AMS review : official publication of the Academy of Marketing Science
4
International marketing review
4
Journal of air transport management
4
Journal of hospitality marketing & management
4
Journal of promotion management : JPM
4
The journal of asset management
4
The service industries journal
4
Vision : the journal of business perspective
4
African journal of business and economic research : AJBER
3
Corporate reputation review : an international journal
3
IIMB management review
3
International journal of business excellence : IJBEX
3
International journal of business innovation and research : IJBIR
3
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ECONIS (ZBW)
536
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1
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536
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1
Brand
equity
: a systematic literature review
Alefpour Tarakameh, Maryam
;
Nasiri, Sepideh
;
Ansari, …
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 412-433
Persistent link: https://www.econbiz.de/10014440785
Saved in:
2
Brand
equity
chain and
brand
equity
measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
3
Online posting intention : do the social communication and
brand
equity
of esports matter?
Wang, Xi
;
You, Xinyi
;
Xu, Yulan
;
Zheng, Jie
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 161-187
Persistent link: https://www.econbiz.de/10014504965
Saved in:
4
"Regions" as brands : an empirical validation of consumer-based
brand
equity
framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
5
Community based
brand
equity
as brand culture : advancing
brand
equity
conceptualization for a connected world
Purani, Keyoor
;
Jeesha, Krishnan
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
1/2
,
pp. 52-70
Persistent link: https://www.econbiz.de/10013401680
Saved in:
6
Developing internal marketing strategies for measuring and managing employee-based
brand
equity
Baca, Granit
;
Reshidi, Nail
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 687-704
Persistent link: https://www.econbiz.de/10014430706
Saved in:
7
Brand
equity
in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
8
Measuring consumer perception of overall
brand
equity
drivers for m-payments
Sankaran, Raja
;
Chakraborty, Shibashish
- In:
International journal of bank marketing
41
(
2023
)
1
,
pp. 130-157
Persistent link: https://www.econbiz.de/10013532423
Saved in:
9
Exploring sources of voter-based political human
brand
equity
Atzger, Bastian
;
Sá, Elisabete S.
;
Silva, Joaquim
- In:
The journal of asset management
27
(
2020
)
4
,
pp. 481-494
Persistent link: https://www.econbiz.de/10012298818
Saved in:
10
New measure of
brand
equity
status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
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