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~subject:"Markenführung"
~subject:"Brand loyalty"
~isPartOf:"International marketing review"
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Markenführung
Brand loyalty
Brand image
8
Consumer behaviour
8
Konsumentenverhalten
8
Markenimage
8
Brand equity
6
Brand management
5
Brand
2
Brand gender
2
Designation of origin
2
Herkunftsbezeichnung
2
Markenartikel
2
Aaker
1
Androgyno
1
Androgyny
1
Association strength
1
Associations
1
Awareness
1
Betriebsform
1
Beziehungsmarketing
1
Brand personality
1
Brand positioning
1
Brands
1
Comparison
1
Consumer-based brand equity
1
Consumer-based halal brand equity
1
Country image
1
Country of origin
1
Country-of-origin
1
Cross-national
1
Deutschland
1
Dialectical thinking
1
Education
1
Einzelhandel
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Empirical study
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Firm-generated content
1
Format transfer
1
Gender
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Germany
1
Geschlecht
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English
5
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Bravo Velázquez, Alberto
1
Butt, Muhammad Mohsin
1
Dabija, Dan Cristian
1
Hang, Haiming
1
Haq, Junaid Ul
1
Hildebrand, Christian
1
Lee Heng Wei
1
Lieven, Theo
1
Ong, Chuan Huat
1
Ren, Shengnan
1
Rose, Susan
1
Swoboda, Bernhard
1
Thurasamy Ramayah
1
Weimann, Bettina
1
Wilkins, Stephen
1
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International marketing review
Journal of business research : JBR
47
The journal of product & brand management
36
The journal of brand management : an international journal
33
Journal of retailing and consumer services
21
Cogent business & management
14
International journal of hospitality management
14
European journal of marketing : EJM
13
Journal of marketing communications
10
Marketing intelligence & planning
10
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Tourism management : research, policies, practice
9
Journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Asia Pacific journal of marketing and logistics
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of internet marketing and advertising : IJIMA
6
Journal of Asian finance, economics and business : JAFEB
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
AMS review : official publication of the Academy of Marketing Science
5
Administrative Sciences : open access journal
5
Global business review
5
International journal of consumer studies
5
International journal of market research
5
Journal of air transport management
5
Journal of business ethics : JOBE
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of hospitality and tourism insights
5
Journal of marketing for higher education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of travel and tourism marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing : ZFP ; journal of research and management
5
The journal of business & industrial marketing
5
The marketing review
5
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ECONIS (ZBW)
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1
The impact of social media communication on consumer-based
brand
equity
and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
2
The impact of dialectical thinking on androgynous
brand
equity
across cultures : the moderating role of brand positioning
Bravo Velázquez, Alberto
;
Hang, Haiming
;
Ren, Shengnan
- In:
International marketing review
40
(
2023
)
1
,
pp. 176-193
Persistent link: https://www.econbiz.de/10014227463
Saved in:
3
MNCs and religious influences in global markets : drivers of consumer-based halal
brand
equity
Butt, Muhammad Mohsin
;
Rose, Susan
;
Wilkins, Stephen
; …
- In:
International marketing review
34
(
2017
)
6
,
pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
Saved in:
4
The impact of brand gender on
brand
equity
: findings from a large-scale cross-cultural study in ten countries
Lieven, Theo
;
Hildebrand, Christian
- In:
International marketing review
33
(
2016
)
2
,
pp. 178-195
Persistent link: https://www.econbiz.de/10011518461
Saved in:
5
International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
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