MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Year of publication: |
2017
|
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Authors: | Butt, Muhammad Mohsin ; Rose, Susan ; Wilkins, Stephen ; Haq, Junaid Ul |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 6, p. 885-908
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Subject: | Brand equity | Religion | Consumer behaviour | Multinational companies | Muslim consumers | Religious marketing | Halal markets | Consumer-based halal brand equity | Konsumentenverhalten | Multinationales Unternehmen | Transnational corporation | Markenimage | Brand image | Islam | Markenführung | Brand management | Muslime | Muslims | Islamisch | Islamic | Marketingmanagement | Marketing management |
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