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~subject:"Markenführung"
~subject:"Brand loyalty"
~isPartOf:"Journal of Asian finance, economics and business : JAFEB"
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Markenführung
Brand loyalty
Brand image
6
Brand management
6
Markenimage
6
Brand Equity
4
Consumer behaviour
4
Konsumentenverhalten
4
Viet Nam
3
Vietnam
3
Aktiengesellschaft
1
Brand Authenticity
1
Brand Orientation
1
Consumer attitudes
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer Satisfaction
1
Customer satisfaction
1
Customer-Based
1
Dimensions
1
Domestic Investors
1
Einzelhandel
1
Information and Communication Technology
1
Internal Brand Equity
1
Kundenzufriedenheit
1
Listed company
1
Malaysia
1
Malaysia Public Listed Companies
1
Market Segmentation
1
Market segmentation
1
Marketing management
1
Marketingmanagement
1
Marktsegmentierung
1
Meta-Analyse
1
Meta-Analysis
1
Meta-analysis
1
Organisatorischer Wandel
1
Organization Change Readiness
1
Organizational change
1
Phu Tho Province
1
Place Brand
1
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6
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6
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6
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English
6
Author
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Abdul Rahman Zahari
1
Alif, Gunawan
1
Anridho, Nadia
1
Do, Thi-Yen
1
Elinda Esa
1
Halim, Rizal Edy
1
Huong Thi Thu Pham
1
Jegatheesan Rajadurai
1
Nga Thi Pham
1
Nguyen Phuoc Thien
1
Noor Azlinna Azizan
1
Pham Hung Cuong
1
Puteri Fadzline Muhamad Tamyez
1
Suroso
1
Thi Ngoc Linh Vo
1
Thu Quynh Dinh
1
Tobing, Rudy P.
1
Van Dat Tran
1
Vu, Minh-Quan
1
Wu, Wann-Yih
1
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Published in...
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Journal of Asian finance, economics and business : JAFEB
Journal of business research : JBR
47
The journal of product & brand management
36
The journal of brand management : an international journal
33
Journal of retailing and consumer services
21
Cogent business & management
14
International journal of hospitality management
14
European journal of marketing : EJM
13
Journal of marketing communications
10
Marketing intelligence & planning
10
Journal of promotion management : innovations in planning and applied research
9
SpringerLink / Bücher
9
Tourism management : research, policies, practice
9
Journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Asia Pacific journal of marketing and logistics
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of internet marketing and advertising : IJIMA
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of promotion management : JPM
6
AMS review : official publication of the Academy of Marketing Science
5
Administrative Sciences : open access journal
5
Global business review
5
International journal of consumer studies
5
International journal of market research
5
International marketing review
5
Journal of air transport management
5
Journal of business ethics : JOBE
5
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
5
Journal of hospitality and tourism insights
5
Journal of marketing for higher education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of travel and tourism marketing
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Marketing : ZFP ; journal of research and management
5
The journal of business & industrial marketing
5
The marketing review
5
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ECONIS (ZBW)
6
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1
Relationship brand orientation and internal
brand
equity
at internet service providers : an organization change readiness effect
Tobing, Rudy P.
;
Suroso
;
Halim, Rizal Edy
;
Alif, Gunawan
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
2
,
pp. 181-193
Persistent link: https://www.econbiz.de/10012667282
Saved in:
2
The effect of corporate social responsibility practices on
brand
equity
: an examination of Malaysia's top 100 brands
Abdul Rahman Zahari
;
Elinda Esa
;
Jegatheesan Rajadurai
; …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
2
,
pp. 271-280
Persistent link: https://www.econbiz.de/10012667303
Saved in:
3
The relationship between brand authenticity,
brand
equity
and customer satisfaction
Van Dat Tran
;
Thi Ngoc Linh Vo
;
Thu Quynh Dinh
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
4
,
pp. 213-221
Persistent link: https://www.econbiz.de/10012667530
Saved in:
4
An integrated framework of customer-based
brand
equity
and theory of planned behavior : a meta-analysis approach
Wu, Wann-Yih
;
Do, Thi-Yen
;
Nguyen Phuoc Thien
;
Anridho, …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
8
,
pp. 371-381
Persistent link: https://www.econbiz.de/10012670696
Saved in:
5
Place
brand
equity
and domestic investors' choice : a case study in Vietnam
Huong Thi Thu Pham
;
Nga Thi Pham
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
10
,
pp. 149-159
Persistent link: https://www.econbiz.de/10012671359
Saved in:
6
Factors determining
brand
equity
for retail stores : a market segmentation approach
Pham Hung Cuong
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
10
,
pp. 843-854
Persistent link: https://www.econbiz.de/10012671493
Saved in:
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