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~subject:"Markenführung"
~type_genre:"Lehrbuch"
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Markenführung
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Strategic brand management : building, measuring, and managing
brand
equity
Keller, Kevin Lane
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2013
-
4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
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Competitive success : how branding adds value
Davis, John A.
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2010
Persistent link: https://www.econbiz.de/10003876217
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3
Strategic brand management : building, measuring, and managing
brand
equity
Keller, Kevin Lane
-
2008
-
3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
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