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~subject:"Markenführung"
~type_genre:"Lehrbuch"
~type_genre:"Konferenzbeitrag"
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Search: subject:"Brand equity"
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Markenführung
Brand management
10
Brand image
7
Markenimage
7
Brand equity
6
Consumer behaviour
4
Konsumentenverhalten
4
Markenpolitik
3
Markenwert
3
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2
Brand personality
2
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2
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2
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2
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1
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1
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1
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China
1
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1
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1
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Keller, Kevin Lane
2
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1
Agbokanzo, Koffi Selom
1
Brengman, Malaika
1
Cao, Jing
1
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1
Davis, John A.
1
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1
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1
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Always learning
1
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
1
The journal of brand management : an international journal
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
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ECONIS (ZBW)
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1
How innovation types drive consumers' brand perception : the innovation-brand-interplay of tech giants
Steffl, Jonas
;
Emes, Jutta
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 171-216)
.
2023
Persistent link: https://www.econbiz.de/10014276983
Saved in:
2
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and
brand
equity
in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
Saved in:
3
The economic evaluation of the brand in insurance companies
Sanguigni, Vincenzo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 106-114)
.
2022
Persistent link: https://www.econbiz.de/10013281286
Saved in:
4
The impact of mobile phone brand personality on
brand
equity
among Albanian consumers
Shyle, Irma
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 115-128)
.
2022
Persistent link: https://www.econbiz.de/10013338057
Saved in:
5
From Chambord's
brand
equity
to the construction of a touristic destination's image : a reductive marketing approach
Agbokanzo, Koffi Selom
;
Tanchoux, Philippe
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 223-245)
.
2022
Persistent link: https://www.econbiz.de/10013338080
Saved in:
6
Brands that do good : insight into social
brand
equity
Naidoo, Claire
;
Abratt, Russell
- In:
The journal of brand management : an international journal
25
(
2018
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10011874898
Saved in:
7
Impact of government brand-building promotion on enterprise financial performance : empirical evidence from China
Wen, Decheng
;
Chen, Xiao
;
Sun, Xiaojing
;
Cao, Jing
; …
- In:
Total quality management & business excellence : an …
28
(
2017
)
9
,
pp. 1023-1040
Persistent link: https://www.econbiz.de/10011778049
Saved in:
8
Strategic brand management : building, measuring, and managing
brand
equity
Keller, Kevin Lane
-
2013
-
4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
Saved in:
9
Competitive success : how branding adds value
Davis, John A.
-
2010
Persistent link: https://www.econbiz.de/10003876217
Saved in:
10
Strategic brand management : building, measuring, and managing
brand
equity
Keller, Kevin Lane
-
2008
-
3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
Saved in:
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