Saulīte, Linda; Ščeulovs, Deniss - In: Journal of open innovation : technology, market, and … 9 (2023) 3, pp. 1-16
national news media brands to attract a younger audience, ensuring news media brand attribution and strong brand equity in a … analyzes how news media attributes and perceived uniqueness impact news media brand equity in a contemporary media environment … influential news media attributes contributing to news media brand equity. The impact of the perceived uniqueness of news media …