Araújo, Joana; Pereira, Inês Veiga; Duarte Santos, José - In: Administrative Sciences : open access journal 13 (2023) 5, pp. 1-16
This paper aims to study the effect of corporate social responsibility (CSR) on brand image and brand equity and its … positively affect consumer satisfaction through the mediating effect of brand image and brand equity. Further, brand image and … brand equity improve when companies use CSR initiatives, and, despite what previous research has concluded, consumer …