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~isPartOf:"International journal of contemporary hospitality management"
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Search: subject:"Brand management"
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Brand management
53
Markenführung
53
Consumer behaviour
32
Konsumentenverhalten
32
Brand image
25
Markenimage
25
Hotel industry
22
Hotellerie
22
Beziehungsmarketing
21
Relationship marketing
21
Brand
17
Markenartikel
16
Gastronomie
14
Restaurant industry
14
Customer satisfaction
8
Dienstleistungsqualität
8
Kundenzufriedenheit
8
Service quality
8
Social Web
8
Social web
8
Brand loyalty
6
Advertising effects
5
Gastgewerbe
5
Hospitality industry
5
Markentreue
5
Werbewirkung
5
Brands
4
Coronavirus
4
Customer integration
4
Internet marketing
4
Kundenintegration
4
Luxury goods
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Luxusgüter
4
Marketing management
4
Marketingmanagement
4
Online-Marketing
4
Arbeitsverhalten
3
Brand architecture
3
Brand attachment
3
Brand trust
3
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English
53
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Han, Heesup
4
Hyun, Sunghyup Sean
2
Jang, Soocheong
2
Qu, Hailin
2
Alasker, Thamir Hamad
1
Alnawas, Ibrahim
1
Ammari, Nedra Bahri
1
Asante, Bismark Omane
1
Aziz, Mariam Ashraf
1
Ballester, Estefania
1
Bang, Nguyen
1
Ben Khelil, Haykel
1
Boateng, Henry
1
Bogicevic, Vanja
1
Breznik, Kristijan
1
Cai, Ruiying
1
Cain, Lisa Nicole
1
Che, Sheng-Hsiang
1
Chen, Joseph
1
Chen, Xiaohua
1
Chen, Yee-Chen
1
Chen, Yong
1
Cheung, Catherine
1
Chi, Christina G.
1
Choi, Young Gin
1
Choo, Seung-woo
1
Chtioui, Jinene
1
Chu, Rongwei
1
Chua, Bee-Lia
1
Chung, Yeasun
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Cornelis, Pieter C. M.
1
Cranage, David A.
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Dinca, Alexandra
1
Ding, Li
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Elsotouhy, Mohamed
1
Erkmen, Ezgi
1
Fauser, Simon Georg
1
Fiore, Ann M.
1
Foroudi, Mohammad Mahdi
1
Foroudi, Pantea
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International journal of contemporary hospitality management
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
387
SpringerLink / Bücher
315
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Journal of Product & Brand Management
121
Psychology & marketing
112
Journal of strategic marketing
111
Marketing intelligence & planning
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
104
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
101
Journal of marketing management : MM
101
Strategic Direction
100
The IUP journal of brand management : IJBRM
92
Springer eBook Collection
87
Innovatives Markenmanagement
86
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Marketing letters : a journal of research in marketing
70
Research
69
International journal of advertising : the review of marketing communications
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
International marketing review
64
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
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ECONIS (ZBW)
53
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1
Revealing mission statements in a hotel brand sector using social network analytic approach
Breznik, Kristijan
;
Zupan Korže, Saša
;
Ragozini, Giancarlo
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 524-542
Persistent link: https://www.econbiz.de/10014483537
Saved in:
2
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
3
Mediating customer engagement in the relationship between fast-food restaurants' innovativeness and brand evangelism during COVID-19 : evidence from emergent markets
Khashan, Mohamed A.
;
Elsotouhy, Mohamed
;
Aziz, Mariam Ashraf
- In:
International journal of contemporary hospitality management
36
(
2024
)
4
,
pp. 1353-1374
Persistent link: https://www.econbiz.de/10014483845
Saved in:
4
Understanding the world heritage sites' brand diffusion and formation via social media : a mixed-method study
Wang, Zongshui
;
Liu, Wei
;
Sun, Zhuo
;
Hong, Zhao
- In:
International journal of contemporary hospitality management
36
(
2024
)
2
,
pp. 602-631
Persistent link: https://www.econbiz.de/10014483688
Saved in:
5
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
6
Industry talent branding : a collaborative and strategic approach to reducing hospitality's talent challenge
Manoharan, Ashokkumar
;
Scott-Young, Christina
; …
- In:
International journal of contemporary hospitality management
35
(
2023
)
8
,
pp. 2793-2815
Persistent link: https://www.econbiz.de/10014314879
Saved in:
7
Assessing brand performance consistency from consumer-generated media : the US hotel industry
Jeong, Miyoung
;
Shin, Hyejo Hailey
;
Lee, Minwoo
;
Lee, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2056-2083
Persistent link: https://www.econbiz.de/10014280925
Saved in:
8
Inspiring guests' imagination of "home away from home" to choose Airbnb through brand storytelling
Zheng, Chunhui
;
Zhang, Jia
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2136-2156
Persistent link: https://www.econbiz.de/10014280944
Saved in:
9
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
10
Tokenism in the workplace : does brand activism benefit LGBTQ+ employees in the hospitality industry?
Bogicevic, Vanja
;
Li, Yizhi
;
Salvato, Edward D.
- In:
International journal of contemporary hospitality management
35
(
2023
)
11
,
pp. 3922-3949
Persistent link: https://www.econbiz.de/10014429863
Saved in:
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