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~person:"Baaken, Thomas"
~person:"LaPlaca, Peter J."
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B-to-B-Marketing
14
Business-to-business marketing
14
Bibliometrics
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6
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4
Marketingtheorie
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Baaken, Thomas
LaPlaca, Peter J.
Kleinaltenkamp, Michael
55
Backhaus, Klaus
37
Homburg, Christian
26
Johnston, Wesley J.
22
Svensson, Göran
22
Naudé, Peter
21
Baumgarth, Carsten
20
Henneberg, Stephan
20
Geiger, Ingmar
18
Lindgreen, Adam
18
Jacob, Frank
17
Kowalkowski, Christian
16
Sharma, Arun
16
Voeth, Markus
16
Hinterhuber, Andreas
15
Grewal, Rajdeep
14
Lilien, Gary L.
14
Schmitz, Christian
14
Ulaga, Wolfgang
14
Brennan, Ross
13
Hofmaier, Richard
13
Keränen, Joona
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Binckebanck, Lars
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Kumar, V.
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ahearne, Michael
11
Ellis, Nick
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Ivens, Björn Sven
11
Rangarajan, Deva
11
Woodside, Arch G.
11
Klarmann, Martin
10
La Rocca, Antonella
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Journal of business-to-business marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Technological economics
3
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Kompetenztransfer im Investitionsgütermarketing
1
Psychology & marketing
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ECONIS (ZBW)
15
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1
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1
Peter Laplaca : a case study
Beverland, Michael B.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 110-115
Persistent link: https://www.econbiz.de/10011822316
Saved in:
2
Peter LaPlaca : the best marketer of industrial and B2B marketing research
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 125-126
Persistent link: https://www.econbiz.de/10011822584
Saved in:
3
Inspiring future generations of industrial marketing scholars
Keränen, Joona
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 127-128
Persistent link: https://www.econbiz.de/10011822585
Saved in:
4
B2B : a paradigm shift from economic exchange to behavioral theory : a quest for better explanations and predictions
LaPlaca, Peter J.
;
Silva, Rui Vinhas da
- In:
Psychology & marketing
33
(
2016
)
4
,
pp. 232-249
Persistent link: https://www.econbiz.de/10011458429
Saved in:
5
Development of B2B marketing theory
Hadjikhani, Amjad
;
LaPlaca, Peter J.
- In:
Industrial marketing management : the international …
42
(
2013
)
3
,
pp. 294-305
Persistent link: https://www.econbiz.de/10009766136
Saved in:
6
Emotionen im B-to-B-Marketing
Baaken, Thomas
;
Korff, Nisha
;
Zech, Thorsten
- In:
Business-to-Business-Kommunikation : neue Entwicklungen …
,
(pp. 303-321)
.
2012
Persistent link: https://www.econbiz.de/10009665592
Saved in:
7
Business-to-Business
-Kommunikation : neue Entwicklungen im B-to-B-Marketing
Baaken, Thomas
(
ed.
)
-
2012
-
2., völlig neu bearb. und wesentlich erw. Aufl.
Persistent link: https://www.econbiz.de/10009666109
Saved in:
8
Commentary: relative presence of
business-to-business
research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
9
Commentary: relative presence of
business-to-business
research in retailing literature
Dant, Rajiv P.
;
Brown, James R.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 31-39
Persistent link: https://www.econbiz.de/10003851187
Saved in:
10
Commentary: Relative presence of
business-to-business
research in the marketing literature : review and future directions
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003851190
Saved in:
1
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