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~subject:"Beschaffung"
~subject:"Markenführung"
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Beschaffung
Markenführung
Business-to-business marketing
3,435
B-to-B-Marketing
3,414
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1,569
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1,569
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Kleinaltenkamp, Michael
11
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8
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6
Binckebanck, Lars
5
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4
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4
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4
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4
Nolte, Philipp Johannes
4
Nyadzayo, Munyaradzi W.
4
Pförtsch, Waldemar A.
4
Sarkar, Soumya
4
Singh, Jaywant
4
Zablah, Alex R.
4
Baal, Sebastian van
3
Bauer, Hans H.
3
Brown, Brian
3
Brown, Brian P.
3
Casidy, Riza
3
Donthu, Naveen
3
Hansen, Felix
3
Hudetz, Kai
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Jacob, Frank
3
Kotler, Philip
3
Krause, Juliane
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Leek, Sheena
3
Lindgreen, Adam
3
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O'Cass, Aron
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Schmitt, Jens
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AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Institut für Markt- und Distributionsforschung <Köln>
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Industrial marketing management : the international journal for industrial and high-tech firms
82
The journal of business & industrial marketing
24
SpringerLink / Bücher
14
Journal of business research : JBR
12
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Journal of business-to-business marketing
10
Innovatives Markenmanagement
6
International journal of procurement management
5
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Gabler Edition Wissenschaft
4
Gabler Edition Wissenschaft / Business-to-Business-Marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of strategic marketing
4
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
4
Springer eBook Collection / Business and Economics
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Europäische Hochschulschriften / 5
3
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3
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Aufbruch : Ingredient Branding schafft Werte
2
Ausgewählte Studien des ECC Handel
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Business-to-Business-Marketing
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Business-to-business marketing management : strategies, cases and solutions
2
Corporate reputation review : an international journal
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Dissertation.de
2
European journal of marketing : EJM
2
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Gabler-Edition Wissenschaft
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Harvard-Business-Manager : das Wissen der Besten
2
Innovative Markenführung und -implementierung
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2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Marketing intelligence & planning
2
Strategie, Marketing und Informationsmanagement
2
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ECONIS (ZBW)
397
USB Cologne (EcoSocSci)
7
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31
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
32
B2B customer journeys : conceptualization and an integrative framework
Purmonen, Arttu
;
Jaakkola, Elina
;
Terho, Harri
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 74-87
Persistent link: https://www.econbiz.de/10014433603
Saved in:
33
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
34
Exploring the mediating role of marketing planning in enterprise marketing capabilities
Fonseca, Joana Sofia da
;
Dias, Álvaro Lopes
;
Pereira, …
- In:
International journal of business environment : IJBE
14
(
2023
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10014234416
Saved in:
35
Can salespeople use social media to enhance brand awareness and sales performance? : the role of manager empowerment and creativity
Kalra, Ashish
;
Itani, Omar S.
;
Rostami, Amin
- In:
The journal of business & industrial marketing
38
(
2023
)
8
,
pp. 1738-1753
Persistent link: https://www.econbiz.de/10014314206
Saved in:
36
Till the cloud do us part : technological disruption and brand retention in the enterprise software industry
Kocaman, Barış
;
Gelper, Sarah
;
Langerak, Fred
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 316-341
Persistent link: https://www.econbiz.de/10014316587
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37
B2B brand marketing in Africa? : an exploratory investigation of B2B buyers' perception of supplier brands
Anaza, Nwamaka A.
;
Kemp, Elyria
;
Osakwe, Christian Nedu
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 90-105
Persistent link: https://www.econbiz.de/10014282228
Saved in:
38
The effects of B2B sustainable brand positioning on relationship outcomes
Casidy, Riza
;
Lie, David Sugianto
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 245-256
Persistent link: https://www.econbiz.de/10014282237
Saved in:
39
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
40
Antecedents and consequences of reliance in the context of B2B brand image
Kittur, Prathamesh
;
Chatterjee, Swagato
;
Upadhyay, Amit
- In:
The journal of business & industrial marketing
38
(
2023
)
1
,
pp. 102-117
Persistent link: https://www.econbiz.de/10013539048
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