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Beschaffung
Business-to-business marketing
3,434
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Kleinaltenkamp, Michael
9
Nolte, Philipp Johannes
4
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3
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3
Hansen, Felix
3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
Lasogga, Frank
2
Makkonen, Hannu Sakari
2
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2
Mojir, Navid
2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
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1
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
19
The journal of business & industrial marketing
7
International journal of procurement management
5
Gabler Edition Wissenschaft / Business-to-Business-Marketing
4
Journal of business-to-business marketing
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Europäische Hochschulschriften / 5
3
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3
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2
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1
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Benchmarking : an international journal
1
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Business-to-business marketing management : strategies, cases and solutions
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1
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
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1
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1
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1
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1
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1
Gabler Edition Wissenschaft : Business-to-Business-Marketing
1
Gabler Research
1
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Harvard business review : HBR
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1
Hochschulschriften zur Betriebswirtschaftslehre
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
Journal of business research : JBR
1
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ECONIS (ZBW)
125
USB Cologne (EcoSocSci)
7
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31
Past, present, and future
business-to-business
marketing research
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Geersbro, Jens
; …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 1-4
Persistent link: https://www.econbiz.de/10011822263
Saved in:
32
Purchasing and supply management in an industrial marketing perspective
Johnsen, Thomas E.
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 91-97
Persistent link: https://www.econbiz.de/10011822309
Saved in:
33
Purchasing for someone else in a B-to-B context : joint effects of choice overload and accountability
Schaffrath, Kathrin
;
Wentzel, Daniel
;
Erkin, Aras
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 11-29
Persistent link: https://www.econbiz.de/10011847813
Saved in:
34
Business-to-Business
-Kunden differenziert bearbeiten : Beschaffungssituationen, Zusammenarbeitsmodelle und Implementierungspfade
Lindenau, Anna
-
2022
Persistent link: https://www.econbiz.de/10014283006
Saved in:
35
Anbieterverlässlichkeit als Kriterium für Beschafungsentscheidungen im
Business-to-Business
-Bereich : eine Untersuchung aus der Sicht organisationaler Nachfrager unter besonderer B...
Nolte, Philipp Johannes
- In:
Supply Management Research : aktuelle …
,
(pp. 29-50)
.
2017
Persistent link: https://www.econbiz.de/10011590521
Saved in:
36
Purchasing-driven sales : matching sales strategies to the evolution of the purchasing function
Paesbrugghe, Bert
;
Rangarajan, Deva
;
Sharma, Arun
; …
- In:
Industrial marketing management : the international …
62
(
2017
),
pp. 171-184
Persistent link: https://www.econbiz.de/10011707114
Saved in:
37
A model of negotiation issue-based tactics in
business-to-business
sales negotiations
Geiger, Ingmar
- In:
Industrial marketing management : the international …
64
(
2017
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011738392
Saved in:
38
Professional buyers and the value proposition
Aitken, Alan
;
Paton, Robert A.
- In:
European management journal
34
(
2016
)
3
,
pp. 223-231
Persistent link: https://www.econbiz.de/10011508396
Saved in:
39
Buyer-supplier relationships in service procurement : the impact of relationship quality on service performance
Schönberger, Lukas
-
2011
Persistent link: https://www.econbiz.de/10011576623
Saved in:
40
Determinants of brand relevance in a B2B service purchasing context
Gomes, Mariana
;
Fernandes, Teresa
;
Brandão, Amélia
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 193-204
Persistent link: https://www.econbiz.de/10011486494
Saved in:
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