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Search: subject:"Business-to-business"
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Subject
All
Business-to-business marketing
3,531
B-to-B-Marketing
3,471
Lieferantenmanagement
1,617
Supplier relationship management
1,617
Relationship marketing
860
Beziehungsmarketing
789
Business-to-Business-Marketing
624
Marketingmanagement
471
Marketing management
464
Electronic Commerce
455
E-commerce
394
Deutschland
364
Germany
357
Theory
340
Theorie
338
Business‐to‐business marketing
315
Verkauf
291
Selling
287
Brand management
281
Markenführung
276
Salespeople
270
Verkaufspersonal
269
Marketing
257
Consumer behaviour
227
Konsumentenverhalten
219
Business network
202
Unternehmensnetzwerk
202
Social Web
196
Social web
196
Customer satisfaction
190
B2B
186
Online-Marketing
180
Value creation
175
Betriebliche Wertschöpfung
173
Internet marketing
169
Kundenzufriedenheit
166
Innovation
165
Bundling strategy
161
Leistungsbündel
161
Supply chain
154
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Undetermined
1,827
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423
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Article
3,078
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1,464
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10
Journal
8
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Article in journal
2,082
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2,082
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478
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414
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323
research-article
299
Graue Literatur
169
Non-commercial literature
169
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133
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133
Collection of articles of several authors
112
Sammelwerk
112
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94
Bibliography included
94
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73
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69
Aufsatzsammlung
57
Lehrbuch
55
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44
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40
conceptual-paper
36
case-report
33
Ratgeber
32
Guidebook
28
review
26
review-article
24
Conference paper
16
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16
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15
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15
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14
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11
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English
3,321
German
1,105
Undetermined
125
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6
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4
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2
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2
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2
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1
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1
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1
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Author
All
Kleinaltenkamp, Michael
55
Backhaus, Klaus
38
Johnston, Wesley J.
29
Homburg, Christian
26
Naudé, Peter
25
Svensson, Göran
25
Baumgarth, Carsten
21
Henneberg, Stephan
21
Lindgreen, Adam
19
Brennan, Ross
18
Geiger, Ingmar
18
Kowalkowski, Christian
18
Sharma, Arun
18
Jacob, Frank
17
Voeth, Markus
17
Ulaga, Wolfgang
16
Grewal, Rajdeep
15
Hinterhuber, Andreas
15
Keränen, Joona
15
Lilien, Gary L.
15
Schmitz, Christian
14
Cova, Bernard
13
Hofmaier, Richard
13
Kumar, V.
13
Pepels, Werner
13
Plinke, Wulff
13
Sridhar, Shrihari
13
Weiber, Rolf
13
Woodside, Arch G.
13
Zolkiewski, Judy
13
Binckebanck, Lars
12
Di Benedetto, C. Anthony
12
Ivens, Björn Sven
12
Pförtsch, Waldemar A.
12
Sharma, Piyush
12
Terho, Harri
12
Agnihotri, Raj
11
Ahearne, Michael
11
Ellis, Nick
11
La Rocca, Antonella
11
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Institution
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Springer Fachmedien Wiesbaden
42
Verlag Dr. Kovač
10
Springer Gabler <Firma>
7
De Gruyter Oldenbourg
4
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
European Association for Industrial Marketing Research
3
Westfälische Wilhelms-Universität Münster
3
American Marketing Association
2
EconWPA
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Faculdade de Economia, Universidade do Porto
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Haufe-Lexware GmbH & Co. KG
2
Infoteam Sales Process Consulting
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Karlsruher Institut für Technologie
2
Technische Universität Braunschweig
2
University of Madras / Department of Commerce
2
Universität Mannheim
2
Université Paris-Dauphine (Paris IX)
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Wiley-VCH
2
epubli GmbH
2
„Ekonomika“ Society of Economists, Niš (Serbia)
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMACOM
1
BDW, Deutscher Kommunikationsverband
1
Bayerischer Industrie- und Handelskammertag
1
Books on Demand GmbH <Norderstedt>
1
Boston Consulting Group
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Capgemini Invent <Firma>
1
Centro di Studi Internazionali Sull'Economia e la Sviluppo (CEIS), Facoltà di Economia
1
College of Business, University of Texas-San Antonio
1
Copenhagen Business School
1
Cross Cultural Business Conference <2014, Steyr>
1
DLA Piper Rudnick Gray Cary UK LLP < Brussels>
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
632
The journal of business & industrial marketing
247
Journal of Business & Industrial Marketing
222
Journal of business-to-business marketing
133
Journal of business research : JBR
112
SpringerLink / Bücher
90
Handbook of business-to-business marketing
35
Journal of marketing
35
Springer eBook Collection
35
European Journal of Marketing
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Journal of Services Marketing
24
Journal of the Academy of Marketing Science
24
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Marketing Intelligence & Planning
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
17
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
International Journal of Bank Marketing
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
Journal of strategic marketing
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
Journal of Product & Brand Management
11
Journal of marketing management : MM
11
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Source
All
ECONIS (ZBW)
3,788
Other ZBW resources
432
USB Cologne (EcoSocSci)
174
RePEc
104
BASE
36
EconStor
13
USB Cologne (business full texts)
11
ArchiDok
2
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11
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20
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4,560
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date (oldest first)
11
Boosting app-based mobile financial services engagement in B2B subsistence marketplaces : the roles of marketing strategy and app design
Ferdous, Ahmed Shahriar
;
Akareem, Husain Salilul
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 147-161
Persistent link: https://www.econbiz.de/10014555726
Saved in:
12
Video-based sales interaction in cross-cultural B2B relationships : potential (un)desired consequences
Koponen, Jonna
;
Metsola, Jaakko
;
Salin, Lotta
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 238-251
Persistent link: https://www.econbiz.de/10014555774
Saved in:
13
Augmented and virtual reality in managing B2B customer experiences
Wieland, Désirée A. C.
;
Ivens, Björn Sven
;
Kutschma, …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 193-205
Persistent link: https://www.econbiz.de/10014555788
Saved in:
14
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
15
Developing a digital maturity model for the sales processes of industrial projects
Voß, Marleen
;
Jaspert, David
;
Ahlfeld, Christian
; …
- In:
Journal of personal selling & sales management : JPSSM
44
(
2024
)
1
,
pp. 7-28
Persistent link: https://www.econbiz.de/10014515160
Saved in:
16
business-to-business
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
17
Culturally diverse teams and inter-organizational knowledge sharing behavior : the role of perceived morality and relationship orientation
Nguyen Tuyet-Mai
;
Sharma, Piyush
;
Kingshott, Russel
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 120-129
Persistent link: https://www.econbiz.de/10014456186
Saved in:
18
Is segmentation a theory? : improving the theoretical basis of a foundational concept in
business-to-business
marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
19
Proposing a sales performance motivational framework for B2B sellers in services firms
Rodríguez, Rocío
;
Roberts-Lombard, Mornay
;
Høgevold, …
- In:
European research on management and business economics
30
(
2024
)
1
,
pp. 1-14
This study tests a framework of
business-to-business
(B2B) sellers' sales performance motivations in services firms. An …
Persistent link: https://www.econbiz.de/10014518829
Saved in:
20
Leveraging B2B field service technicians as a "second sales force" : how service situations affect selling activity and success
Berkmann, Manuel
;
Eisenbeiß, Maik
;
Reinartz, Werner J.
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 736-761
Persistent link: https://www.econbiz.de/10015047946
Saved in:
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