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Search: subject:"Business-to-business"
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All
Business-to-business marketing
3,434
B-to-B-Marketing
3,413
Lieferantenmanagement
1,568
Supplier relationship management
1,568
Relationship marketing
776
Beziehungsmarketing
771
Business-to-Business-Marketing
615
Marketingmanagement
463
Marketing management
448
Electronic Commerce
437
E-commerce
376
Deutschland
363
Germany
354
Theory
339
Theorie
337
Verkauf
282
Brand management
274
Markenführung
274
Selling
272
Salespeople
261
Verkaufspersonal
261
Marketing
240
Consumer behaviour
212
Konsumentenverhalten
212
Business network
198
Unternehmensnetzwerk
198
Social Web
193
Social web
193
Online-Marketing
178
B2B
171
Value creation
167
Betriebliche Wertschöpfung
166
Customer satisfaction
164
Internet marketing
162
Kundenzufriedenheit
162
Bundling strategy
160
Leistungsbündel
160
Innovation
150
Lieferkette
145
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145
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10
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Kleinaltenkamp, Michael
55
Backhaus, Klaus
37
Homburg, Christian
26
Johnston, Wesley J.
22
Svensson, Göran
22
Naudé, Peter
21
Baumgarth, Carsten
20
Henneberg, Stephan
20
Geiger, Ingmar
18
Lindgreen, Adam
18
Jacob, Frank
17
Kowalkowski, Christian
16
Sharma, Arun
16
Voeth, Markus
16
Hinterhuber, Andreas
15
Grewal, Rajdeep
14
Lilien, Gary L.
14
Schmitz, Christian
14
Ulaga, Wolfgang
14
Brennan, Ross
13
Hofmaier, Richard
13
Keränen, Joona
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Binckebanck, Lars
12
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Kumar, V.
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Agnihotri, Raj
11
Ahearne, Michael
11
Ellis, Nick
11
Ivens, Björn Sven
11
Rangarajan, Deva
11
Woodside, Arch G.
11
Klarmann, Martin
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
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Springer Fachmedien Wiesbaden
42
Verlag Dr. Kovač
10
Springer Gabler <Firma>
7
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
3
European Association for Industrial Marketing Research
3
Westfälische Wilhelms-Universität Münster
3
American Marketing Association
2
De Gruyter Oldenbourg
2
EconWPA
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Faculdade de Economia, Universidade do Porto
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Haufe-Lexware GmbH & Co. KG
2
Infoteam Sales Process Consulting
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Karlsruher Institut für Technologie
2
Technische Universität Braunschweig
2
University of Madras / Department of Commerce
2
Universität Mannheim
2
Université Paris-Dauphine (Paris IX)
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Wiley-VCH
2
epubli GmbH
2
„Ekonomika“ Society of Economists, Niš (Serbia)
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMACOM
1
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1
Bayerischer Industrie- und Handelskammertag
1
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1
Boston Consulting Group
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Capgemini Invent <Firma>
1
Centro di Studi Internazionali Sull'Economia e la Sviluppo (CEIS), Facoltà di Economia
1
College of Business, University of Texas-San Antonio
1
Copenhagen Business School
1
Cross Cultural Business Conference <2014, Steyr>
1
DLA Piper Rudnick Gray Cary UK LLP < Brussels>
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
612
The journal of business & industrial marketing
247
Journal of business-to-business marketing
132
Journal of business research : JBR
107
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Journal of marketing
34
Springer eBook Collection
34
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
17
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of strategic marketing
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
The journal of services marketing
11
The service industries journal
11
International journal of procurement management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
10
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Source
All
ECONIS (ZBW)
3,717
USB Cologne (EcoSocSci)
174
RePEc
104
BASE
36
EconStor
13
USB Cologne (business full texts)
11
ArchiDok
2
Other ZBW resources
2
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Showing
2,331
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2,340
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4,059
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Date (oldest first)
2331
Does customer information usage improve a firm's performance in
business-to-business
markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
Saved in:
2332
When 3 + 3 does not equal 5 + 1 : new insights into the measurement of industrial customer satisfaction
Austen, Viola
;
Herbst, Uta
;
Bertels, Victoria
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 973-983
Persistent link: https://www.econbiz.de/10009656727
Saved in:
2333
Understanding network picture complexity : an empirical analysis of contextual factors
Ramos, Carla
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 951-972
Persistent link: https://www.econbiz.de/10009656733
Saved in:
2334
Customer orientation for decreasing time-to-market of new products : IT implementation as a complementary asset
Feng, Taiwen
;
Sun, Linyan
;
Zhu, Chunyan
;
Sohal, Amrik S.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 929-939
Persistent link: https://www.econbiz.de/10009656738
Saved in:
2335
Building customer commitment in
business-to-business
markets
Chang, Shu-hao
;
Wang, Kai-yu
;
Chih, Wen-hai
;
Tsai, Wen-hsin
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 940-950
Persistent link: https://www.econbiz.de/10009656740
Saved in:
2336
Market-driving strategy implementation through global supplier relationships
Elg, Ulf
;
Deligonul, Seyda Z.
;
Ghauri, Pervez N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009656751
Saved in:
2337
Business
to
business
governance structure and marketing strategy
Paswan, Audhesh K.
;
Guzman, Francisco
;
Blankson, Charles
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 908-918
Persistent link: https://www.econbiz.de/10009656756
Saved in:
2338
The role of the brand as a person in
business
to
business
brands
Veloutsou, Cleopatra
;
Taylor, Colin S.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 898-907
Persistent link: https://www.econbiz.de/10009656808
Saved in:
2339
How do managers perceive the needs of sales forecasting process improvement in a B2B environment
Kerkkänen, Annastiina
;
Huiskonen, Janne
;
Korpela, Jukka
; …
- In:
International journal of management practice : IJMP
5
(
2012
)
2
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009658565
Saved in:
2340
Role of reference price on price and quantity : insights from
business-to-business
markets
Bruno, Hernan A.
;
Che, Hai
;
Dutta, Shantanu
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 640-654
Persistent link: https://www.econbiz.de/10009659302
Saved in:
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