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~person:"Cova, Bernard"
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Search: subject:"Business-to-business marketing"
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B-to-B-Marketing
12
Business-to-business marketing
12
Business network
5
Lieferantenmanagement
5
Supplier relationship management
5
Unternehmensnetzwerk
5
Project management
4
Projektmanagement
4
Marketing management
3
Marketingmanagement
3
Organisationsstruktur
3
Organizational structure
3
Beziehungsmarketing
2
Bundling strategy
2
Customer value
2
Kundenwert
2
Leistungsbündel
2
Relationship marketing
2
Sensemaking approach
2
Sensemaking-Ansatz
2
Business‐to‐business marketing
1
Consumer marketing
1
Consumers
1
Contact
1
Empirical method
1
Empirische Methode
1
Industrial marketing
1
Initiation
1
International business
1
International management
1
International marketing
1
Internationales Management
1
Internationales Marketing
1
Marketing strategy
1
Multinationales Unternehmen
1
Organisatorischer Wandel
1
Organizational change
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Political party
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Politische Partei
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English
13
Author
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Cova, Bernard
Kleinaltenkamp, Michael
55
Backhaus, Klaus
35
Johnston, Wesley J.
29
Naudé, Peter
25
Homburg, Christian
24
Svensson, Göran
21
Henneberg, Stephan
20
Baumgarth, Carsten
19
Lindgreen, Adam
19
Brennan, Ross
18
Geiger, Ingmar
18
Sharma, Arun
18
Jacob, Frank
17
Kowalkowski, Christian
17
Voeth, Markus
17
Ulaga, Wolfgang
16
Grewal, Rajdeep
15
Hinterhuber, Andreas
15
Lilien, Gary L.
15
Keränen, Joona
14
Schmitz, Christian
14
Hofmaier, Richard
13
Pepels, Werner
13
Plinke, Wulff
13
Sridhar, Shrihari
13
Weiber, Rolf
13
Di Benedetto, C. Anthony
12
Kumar, V.
12
Pförtsch, Waldemar A.
12
Terho, Harri
12
Woodside, Arch G.
12
Zolkiewski, Judy
12
Agnihotri, Raj
11
Ahearne, Michael
11
Ellis, Nick
11
Ivens, Björn Sven
11
Rangarajan, Deva
11
Binckebanck, Lars
10
Corsaro, Daniela
10
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Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of marketing management : MM
2
European management journal
1
Journal of Business & Industrial Marketing
1
The Oxford handbook of project management
1
Source
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ECONIS (ZBW)
12
Other ZBW resources
1
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1
Building B2B relationships via initiation contributors : three cases from the Norwegian-South Korean international project business
Aarikka-Stenroos, Leena
;
Aaboen, Lise
;
Cova, Bernard
; …
- In:
Industrial marketing management : the international …
68
(
2018
),
pp. 74-85
Persistent link: https://www.econbiz.de/10011822117
Saved in:
2
Party time : recreation rituals in the world of B2B
Cayla, Julien
;
Cova, Bernard
;
Maltese, Lionel
- In:
Journal of marketing management : MM
29
(
2013
)
11/12
,
pp. 1394-1421
Persistent link: https://www.econbiz.de/10010209625
Saved in:
3
Market solutions : breaking free from dyad-centric logic and broadening the scope of S-D L
Spencer, Robert
;
Cova, Bernard
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1571-1587
Persistent link: https://www.econbiz.de/10009697978
Saved in:
4
Ahoy all postmodern navigators! : conceptual havens in a stormy ocean
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 365-367
Persistent link: https://www.econbiz.de/10009544729
Saved in:
5
Mapping alternatives : a commentary on Cova, B. et al. (2010). "Navigating between dyads and networks"
Lowe, Sid
;
Ellis, Nick
;
Purchase, Sharon
;
Rod, Michel
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
2
,
pp. 357-364
Persistent link: https://www.econbiz.de/10009544735
Saved in:
6
Shaping projects, building networks
Cova, Bernard
;
Salle, Robert
- In:
The Oxford handbook of project management
,
(pp. 391-409)
.
2011
Persistent link: https://www.econbiz.de/10008840246
Saved in:
7
Representing BtoB reality in case study research : challenges and new opportunities
Borghini, Stefania
;
Carù, Antonella
;
Cova, Bernard
- In:
Industrial marketing management : the international …
39
(
2010
)
1
,
pp. 16-24
Persistent link: https://www.econbiz.de/10003954466
Saved in:
8
Special issue: IMP 2009 : handling plurality of relationship forms in networks
Cova, Bernard
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655016
Saved in:
9
Navigating between dyads and networks
Cova, Bernard
;
Prévot, Frédéric
;
Spencer, Robert
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 879-886
Persistent link: https://www.econbiz.de/10008655161
Saved in:
10
Changing project business orientations : towards a new logic of project marketing
Jalkala, Anne
;
Cova, Bernard
;
Salle, Robert
;
Salminen, …
- In:
European management journal
28
(
2010
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10003960918
Saved in:
1
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