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Marketingmanagement
Mobile communications
8
Mobilkommunikation
8
Consumer behaviour
7
Konsumentenverhalten
7
Public relations
6
Öffentlichkeitsarbeit
6
Mobile Business
4
Mobile business
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Advertising effects
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Corporate reputation
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Firmenimage
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Innovation adoption
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Innovationsakzeptanz
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Literature review
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Social web
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India
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Acceptance and success factors
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Broderick, Amanda J.
1
Cheah, Isaac
1
Melewar, T. C.
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Nicholson, Amelia
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Osaki, Takanori
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Phu, Ian
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Sung, Billy
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Willi, Christine Hallier
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The marketing review
European journal of marketing : EJM
20
Journal of marketing communications
17
Corporate communications : an international journal
15
SpringerLink / Bücher
15
Journal of business research : JBR
10
Journal of communication management : an international journal
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Springer Reference Wirtschaft
9
Business horizons
6
Europäische Hochschulschriften / 5
5
Handbook of research on mobile marketing management
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Springer eBook Collection
5
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
5
European journal of marketing
4
Gabler Edition Wissenschaft
4
Journal of business strategy
4
Journal of marketing
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
Strategic corporate communication in the digital age
4
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
4
Central European business review : CEBR
3
Gabler-Edition Wissenschaft
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
International journal of internet marketing and advertising : IJIMA
3
International journal of technology marketing : IJTMkt
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Lehrbuch
3
Marketing : ZFP ; journal of research and management
3
Palgrave Studies of Marketing in Emerging Economies
3
Psychology & marketing
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springer eBook Collection / Business and Economics
3
Springer eBook Collection / Springer Reference DE
3
The journal of business & industrial marketing
3
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1
A united front towards consumer-focused sponsorship
Sung, Billy
;
Cheah, Isaac
;
Phu, Ian
;
Nicholson, Amelia
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 17-44
Persistent link: https://www.econbiz.de/10012299459
Saved in:
2
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
3
Global marketing strategy in the digital age : an analysis of Japanese mobile phone manufacturers
Osaki, Takanori
- In:
The marketing review
8
(
2008
)
4
,
pp. 329-341
Persistent link: https://www.econbiz.de/10003781153
Saved in:
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