Search Results - subject:"Channel integration quality"

The effects of livestreaming and online shopping integration on buyers' online omnichannel transaction experience

Asante, Isaac Owusu; Jiang, Yushi; Xiao, Luo - In: Journal of business-to-business marketing 31 (2024) 4, pp. 447-470

Persistent link: https://www.econbiz.de/10015191854

Examining the mediating effect of multi-channel integration quality in the relationship with service quality, customer satisfaction and customer loyalty in the Saudi banking sector...

Alzaydi, Zyad - In: Management & Sustainability: An Arab Review 3 (2023) 2, pp. 132-149

loyalty through customer satisfaction; and (4) examine the mediation effect of multi-channel integration quality in the … integration quality model and Statistical Package for the Social Sciences (SPSS) were used to test the proposed hypothesis and … integration quality was moderate to high, service quality affected customer loyalty through customer satisfaction. For service …

Persistent link: https://www.econbiz.de/10015354421

The harmonious role of channel integration and logistics service in omnichannel retailing : the case of IKEA

Prassida, Grandys Frieska; Hsu, Ping-Yu - In: Journal of retailing and consumer services 68 (2022), pp. 1-13

Persistent link: https://www.econbiz.de/10013366370

Customer engagement through omnichannel retailing : the effects of channel integration quality

Lee, Zach W. Y.; Chan, Tommy K. H.; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 77 (2019), pp. 90-101

Persistent link: https://www.econbiz.de/10012004178