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~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
~person:"Barei, Fereshteh"
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Barei, Fereshteh
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Refocusing on R&D model or redefining marketing strategy? : Anticipating sustainability for generic pharmaceutical industry
Barei, Fereshteh
;
Le Pen, Claude
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 81-90
Persistent link: https://www.econbiz.de/10010517757
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