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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~person:"Kim, Sang Jin"
~person:"Islam, Tahir"
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Consumer behaviour
6
Konsumentenverhalten
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Beziehungsmarketing
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Brand management
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Internet marketing
3
Markenführung
3
Online-Marketing
3
Relationship marketing
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Customer satisfaction
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Kim, Sang Jin
Islam, Tahir
Ko, Eunju
10
Kim, Kyung Hoon
7
Moschis, George P.
5
Aiello, Gaetano
4
Bae, Joonheui
4
Kim, Juran
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Mathur, Anil
4
Chung, Christina
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Ghaffar, Abdul
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Hunt, James M.
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Kim, Wooyang
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Koo, Dong-mo
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2
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Belk, Russell W.
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Caldwell, Marylouise
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Chae, Heeju
2
Checchinato, Francesca
2
Cheung, Ronnie
2
Choi, Sunmee
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Di Benedetto, C. Anthony
2
Disegna, Marta
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Dixit, Saurabh Kumar
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Donvito, Raffaele
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Han, Sang-Lin
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Henry, Paul Conrad
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Jeon, Jung Ok
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Khare, Arpita
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Kincl, Tomas
2
Koo, Dong-Mo
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Lam, Aris Y. C.
2
Lau, Mei Mei
2
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
3
Journal of business research : JBR
3
Critical perspectives on international business
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
Journal of consumer marketing
1
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
6
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1
Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
Consumers' acceptance of social commerce during COVID-19 lockdown
Sheikh, Zaryab
;
Ghaffar, Abdul
;
Islam, Tahir
;
Sheikh, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 210-230
Persistent link: https://www.econbiz.de/10014251313
Saved in:
3
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
4
Digital influencer marketing : how message credibility and media credibility affect trust and impulsive buying
Shamim, Komal
;
Islam, Tahir
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
4
,
pp. 601-626
Persistent link: https://www.econbiz.de/10013415460
Saved in:
5
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
6
Role of user-created programs in online game
consumer
behavior
Kim, Sang Jin
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 217-226
Persistent link: https://www.econbiz.de/10011594169
Saved in:
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