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~isPartOf:"Journal of consumer behaviour : an international research review"
~isPartOf:"Journal of retailing"
~subject:"Marketingmanagement"
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Marketingmanagement
Consumer behaviour
586
Konsumentenverhalten
586
Einzelhandel
128
Retail trade
128
Beziehungsmarketing
73
Relationship marketing
73
Online retailing
55
Online-Handel
55
Brand management
38
Markenführung
38
Brand image
35
Markenimage
35
USA
35
United States
35
Preismanagement
33
Pricing strategy
33
Emotion
32
Advertising effects
30
Werbewirkung
30
E-commerce
29
Electronic Commerce
29
Personality psychology
29
Persönlichkeitspsychologie
29
Sales promotion
29
Verkaufsförderung
29
Dienstleistungsqualität
28
Service quality
28
Customer satisfaction
27
Kundenzufriedenheit
27
Distribution channel
26
Perception
26
Vertriebsweg
26
Wahrnehmung
26
Retailing
25
Marketing management
24
Brand
22
Ladengestaltung
22
Store design
22
Cognition
21
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Ailawadi, Kusum L.
1
Anderl, Eva
1
Bachtel, Robert C.
1
Barone, Michael J.
1
Baxendale, Shane
1
Bearden, William O.
1
Beauchamp, J. P.
1
Binder, Christian
1
Blair, Edward A.
1
Bodapati, Anand V.
1
Brandon, Renee
1
Breugelmans, Els
1
Campo, Katia
1
Carlson, Jay P.
1
Chandukala, Sandeep R.
1
Chung, Hwan
1
Dekimpe, Marnik G.
1
Donthu, Naveen
1
Dotson, Jeffrey P.
1
Echambadi, Raj
1
Emrich, Oliver
1
Farris, Paul W.
1
Fudurić, Morana
1
Fürst, Andreas
1
Gauri, Dinesh K.
1
Geyskens, Inge
1
Gielens, Katrijn
1
Goodstein, Ronald Charles
1
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1
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1
Harutyunyan, Mushegh
1
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1
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1
Herhausen, Dennis
1
Ho, Henry
1
Jervis, Suzanne
1
Jiang, Baojun
1
Jindal, Rupinder P.
1
Johnstone, Micael-Lee
1
Keller, Kristopher Oliver
1
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Journal of consumer behaviour : an international research review
Journal of retailing
Journal of business research : JBR
67
Journal of retailing and consumer services
45
Journal of marketing communications
34
Journal of marketing
25
The journal of product & brand management
25
European journal of marketing : EJM
23
SpringerLink / Bücher
23
Journal of marketing management : MM
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
19
Journal of the Academy of Marketing Science
19
Psychology & marketing
18
The journal of consumer marketing
18
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
14
Journal of strategic marketing
14
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
Springer eBook Collection
13
The journal of business & industrial marketing
13
International journal of retail & distribution management
12
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of marketing theory and practice
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Cogent business & management
10
Faculty & research / Insead : working paper series
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
Harvard-Business-Manager : das Wissen der Besten
9
Journal of Islamic marketing
9
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ECONIS (ZBW)
24
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1
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
4
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
5
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
6
Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
;
Melis, Kristina
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10012648983
Saved in:
7
All or nothing in sensory marketing : must all or only some sensory attributes be congruent with a product's primary function?
Fürst, Andreas
;
Pečornik, Nina
;
Binder, Christian
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10013256059
Saved in:
8
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
9
Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh
;
Jiang, Baojun
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
Saved in:
10
An assessment of when, where and under what conditions in-store sampling is most effective
Chandukala, Sandeep R.
;
Dotson, Jeffrey P.
;
Liu, Qing
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 493-506
Persistent link: https://www.econbiz.de/10011790715
Saved in:
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