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~subject:"Brand image"
~isPartOf:"International journal of consumer studies"
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Search: subject:"Consumer behaviour"
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Brand image
Consumer behaviour
730
Konsumentenverhalten
730
Food
62
Lebensmittel
62
Environmental consciousness
61
Umweltbewusstsein
61
Bekleidung
46
Clothing
46
Bibliometrics
42
Bibliometrie
42
Brand management
42
Markenführung
42
Markenimage
42
Food consumption
40
Lebensmittelkonsum
40
Nachhaltige Entwicklung
40
Sustainable development
40
consumer behaviour
40
Online retailing
39
Online-Handel
39
Sustainability
38
Nachhaltigkeit
37
USA
37
United States
37
Großbritannien
36
United Kingdom
36
Social Web
35
Social web
35
Jugendliche
33
Private consumption
33
Privater Konsum
33
Youth
33
Product labelling
32
Warenkennzeichnung
32
Willingness to pay
31
Zahlungsbereitschaftsanalyse
31
Beziehungsmarketing
30
Relationship marketing
30
Emotion
27
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Free
6
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Article
42
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Aufsatz in Zeitschrift
42
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English
42
Author
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Paul, Justin
2
Wang, Cheng Lu
2
Zhou, Liying
2
Abraham, Mathew
1
Alagarsamy, Subburaj
1
Antonides, Gerrit
1
Apaolaza, Vanessa
1
Arnas, Yaşare Aktaş
1
Arora, Vibha
1
Arruda Filho, Emílio José Montero
1
Arya, Vikas
1
Aytimur, Hilal
1
Bae, Hyeyoon
1
Bernard, John C.
1
Bhanja, Nivedita
1
Borges, Ana Pinto
1
Bosman, Magdalena J. C.
1
Brandão, Amélia Maria Pinto da Cunha
1
Chakrabarti, Somnath
1
Chang, Yaping
1
Chen, Tingting
1
Chen, Xiang
1
Creed, Andrew
1
D'Souza, Clare M.
1
Ellis, Joan L.
1
Erasmus, Alet C.
1
Fetscherin, Marc
1
Fuentes, Humberto
1
Gadekar, Mahesh
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
García-de-Frutos, Nieves
1
Gegez, A. Ercan
1
Gegez, E. Eser
1
George, Ajimon
1
Ghorbani, Mijka
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Gong, Zhenxing
1
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Published in...
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International journal of consumer studies
Journal of business research : JBR
354
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
98
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of international consumer marketing
70
Journal of marketing communications
70
International journal of hospitality management
61
The journal of consumer marketing
59
Journal of global marketing
52
Marketing intelligence & planning
52
International marketing review
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Journal of fashion marketing and management
45
Journal of strategic marketing
44
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Cogent business & management
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of Islamic marketing
38
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
42
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1
How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
Saved in:
2
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
3
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
4
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
5
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
6
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
7
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
8
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
9
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
10
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
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