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~subject:"Brand image"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
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Brand image
Consumer behaviour
2,626
Konsumentenverhalten
2,626
Brand management
435
Markenführung
435
Markenimage
396
Beziehungsmarketing
368
Relationship marketing
368
Brand
248
Markenartikel
243
Social Web
235
Social web
235
Internet marketing
210
Online-Marketing
210
Online retailing
202
Online-Handel
202
Emotion
179
Customer satisfaction
163
Kundenzufriedenheit
163
Advertising effects
149
Luxury goods
149
Luxusgüter
149
Werbewirkung
149
Einzelhandel
135
Retail trade
135
Viral marketing
132
Virales Marketing
132
Dienstleistungsqualität
121
Personality psychology
121
Persönlichkeitspsychologie
121
Service quality
121
Advertising
113
Werbung
108
USA
103
United States
102
Environmental consciousness
100
Umweltbewusstsein
100
Food
96
Perception
95
Wahrnehmung
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396
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396
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396
Conference paper
5
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5
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English
396
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Diamantopoulos, Adamantios
12
Valette-Florence, Pierre
6
Arslanagic-Kalajdzic, Maja
5
Veloutsou, Cleopatra
5
Aiello, Gaetano
4
Christodoulides, George
4
Grohs, Reinhard
4
Japutra, Arnold
4
Merchant, Altaf
4
Michel, Géraldine
4
Paul, Justin
4
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bang, Nguyen
3
Bartikowski, Boris
3
Davvetas, Vasileios
3
Dutta, Sujay
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Guzman, Francisco
3
Halkias, Georgios
3
Hemsley-Brown, Jane
3
Ko, Eunju
3
Koll, Oliver
3
Melewar, T. C.
3
Moon, Hakil
3
Motoki, Kosuke
3
Oghazi, Pejvak
3
Phau, Ian
3
Roy, Sanjit
3
Salo, Jari
3
Teng, Lefa
3
Torres, Pedro M.
3
Voyer, Benjamin G.
3
Wang, Cheng Lu
3
Al Zagir, Nadia
2
Andreini, Daniela
2
Anthoni, Kristine
2
Azar, Salim L.
2
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Published in...
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International journal of consumer studies
Journal of business research : JBR
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
98
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
72
Journal of international consumer marketing
70
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Journal of fashion marketing and management
45
Cogent business & management
44
Journal of strategic marketing
44
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
International journal of advertising : the review of marketing communications
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
29
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ECONIS (ZBW)
396
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1
How do controversial foreign country images affect consumers?
Ortega Egea, José Manuel
;
García-de-Frutos, Nieves
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1927-1949
Persistent link: https://www.econbiz.de/10014335652
Saved in:
2
Social cynicism, greenwashing, and trust in green clothing brands
Policarpo, Manoela Costa
;
Apaolaza, Vanessa
;
Hartmann, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1950-1961
Persistent link: https://www.econbiz.de/10014335655
Saved in:
3
The role of intangible attributes of luxury brands for signalling status : a systematic literature review
Fuentes, Humberto
;
Vera, Jorge
;
Kolbe, Diana
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2747-2766
Persistent link: https://www.econbiz.de/10014427398
Saved in:
4
The visual naturalness effect : impact of natural logos on brand personality perception
Chen, Tingting
;
Wu, Zhanyong
;
Hu, Long
;
Jia, Qingcheng
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1351-1363
Persistent link: https://www.econbiz.de/10014325975
Saved in:
5
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
Saved in:
6
Luxury brand attachment : Predictors, moderators and consequences
Shimul, Anwar Sadat
;
Phau, Ian
- In:
International journal of consumer studies
46
(
2022
)
6
,
pp. 2466-2487
Persistent link: https://www.econbiz.de/10013412519
Saved in:
7
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
8
The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
Saved in:
9
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
10
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
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