Patwardhan, Abhijit; Keith, Megan; Vitell, Scott - In: Journal of Business Ethics 110 (2012) 1, pp. 61-70
differentiating consumers on the basis of ethnicity due to their inherently different religious principles. Therefore, the present …, attitude toward business, and ethical beliefs at the sub-cultural level (i.e., between Hispanic and Anglo-American consumers …). Survey data compare a sample of 187 predominately Catholic Hispanic consumers with a sample of 127 predominately protestant …