Brătianu, Constantin; Orzea, Ivona; Ghişe, Ioan - In: The AMFITEATRU ECONOMIC journal 12 (2010) 28, pp. 287-296
Drucker a few dcades ago, led to the development of a new class of consumers: knowledge consumers. From the wide class of … knowledge consumers we will focus our attention on media knowledge consumers, respectively press and audiovisual media. The main … purpose of this paper is to demonstrate the necessity of the conceptualization of this important class of consumers and to …