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~subject:"Kulturelle Identität"
~accessRights:"restricted"
~person:"Best, Susy F."
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Kulturelle Identität
Consumer behaviour
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Cross-cultural relations
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Cultural identity
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Culture
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Best, Susy F.
Demangeot, Catherine
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Kipnis, Eva
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Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
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