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Search: subject:"Cultural identity"
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Cultural identity
31
Kulturelle Identität
31
Consumer behaviour
16
Konsumentenverhalten
16
International marketing
14
Internationales Marketing
14
National culture
9
Nationalkultur
9
Advertising
8
China
8
Werbung
8
Culture
7
Kultur
7
Social values
7
Soziale Werte
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Advertising effects
6
Werbewirkung
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culture
6
Comparison
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Cross-cultural management
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Interkulturelles Management
5
Social Web
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Social web
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Vergleich
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USA
4
United States
4
Viral marketing
3
Virales Marketing
3
cross-cultural marketing
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cultural values
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Arab
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Arab countries
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Arabische Staaten
2
Brand image
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Brand management
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Business ethics
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Celebrity endorsement
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Celebrity-Werbung
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Corporate culture
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Customer satisfaction
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Czarnecka, Barbara
2
Ghanem, Salma
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Kalliny, Morris
2
Manrai, Ajay K.
2
Surat Teerakapibal
2
Adams, Russell
1
Albaum, Gerald
1
Bae, Young Han
1
Benmamoun, Mamoun
1
Boyle, Brett
1
Brennan, Ross
1
Charoensukmongkol, Peerayuth
1
Choi, Jin-A.
1
Choi, Sejung Marina
1
Chu, Shu-chuan
1
Chun, Wootae
1
Desmarais, Fabrice
1
Durvasula, Srinivas
1
Evangelista, Felicitas
1
Friedeborn, Stefanie
1
Herche, Joel
1
Homer, Pamela Miles
1
Hornikx, Jos
1
Hough, Michelle
1
Javalgi, Rajshekhar (Raj) G.
1
Jones, Victoria
1
Ju, Ilyoung
1
Jun, Jong Woo
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Kalliny, Mary
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Kaur, Kulwinder
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Keles, Serap
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Khare, Arpita
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Kumar, Aman
1
Kusawat, Poompak
1
Lascu, Dana
1
Lee, Oscar
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Lewis, Robert
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Lu, Xinyu
1
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Journal of global marketing
Journal of business research : JBR
109
Discussion paper series / IZA
59
Journal of international consumer marketing
58
International business review : the official journal of the European International Business Academy
44
International marketing review
41
Journal of international marketing
41
International journal of cross cultural management : CCM
38
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
35
Journal of business ethics : JOBE
34
IZA Discussion Paper
33
NBER working paper series
33
The international journal of human resource management
33
Discussion paper / Centre for Economic Policy Research
32
CESifo working papers
29
Journal of world business : JWB
29
Management international review : mir ; journal of international business
29
Working paper / National Bureau of Economic Research, Inc.
28
Cross cultural management : an international journal
26
NBER Working Paper
25
Journal of international management
24
International journal of cross cultural management
23
Cross cultural & strategic management
22
European journal of international management : EJIM
21
International journal of business and globalisation : IJBG
20
Working paper
20
Culture, leadership, and organizations : the GLOBE study of 62 societies
19
Journal of travel and tourism marketing
18
SpringerLink / Bücher
18
Tourism management : research, policies, practice
17
Asia Pacific journal of marketing and logistics
16
Journal of promotion management : JPM
16
Journal of career development
15
Journal of economic behavior & organization : JEBO
15
Marketing theory
15
International journal of hospitality management
14
National culture and groups
14
Research in international business and finance
14
European journal of cross-cultural competence and management
13
Faculty & research / Insead : working paper series
13
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ECONIS (ZBW)
31
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1
Disengagement toward brand-based online communities : the role of culture
Kumar, Aman
;
Shankar, Amit
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 268-283
Persistent link: https://www.econbiz.de/10014390286
Saved in:
2
What motivates consumers to write online reviews? : qualitative research in the Indian cultural context
Kaur, Kulwinder
;
Tejinderpal Singh
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10012584509
Saved in:
3
The roles of culture in online user reviews : an empirical investigation
Kusawat, Poompak
;
Surat Teerakapibal
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 189-204
Persistent link: https://www.econbiz.de/10012584510
Saved in:
4
Pathways to global versus local brand preferences : the roles of
cultural
identity
and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
5
The efficacy of cultural intelligence for adaptive selling behaviors in cross-cultural selling : the moderating effect of trait mindfulness
Charoensukmongkol, Peerayuth
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 141-157
Persistent link: https://www.econbiz.de/10012260088
Saved in:
6
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
7
Human values and life satisfaction : moderating effects of culture and age
Surat Teerakapibal
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10012260091
Saved in:
8
Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
Saved in:
9
Do consumers acculturated to global consumer culture buy more impulsively? : the moderating role of attitudes towards and beliefs about advertising
Czarnecka, Barbara
;
Schivinski, Bruno
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012201029
Saved in:
10
New research on cross-cultural and cross-national comparisons in advertising and consumer behavior
Manrai, Ajay K.
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011963047
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