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~isPartOf:"Computer-mediated marketing strategies : social media and online brand communities"
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Computer-mediated marketing strategies : social media and online brand communities
How to succeed in the digital age : strategies from 17 top managers
Journal of retailing and consumer services
51
Journal of business research : JBR
26
SpringerLink / Bücher
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The service industries journal
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Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
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Australasian marketing journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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Social media and its implications for marketing communications
Yankova, Irina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 252-270)
.
2015
Persistent link: https://www.econbiz.de/10010481698
Saved in:
2
Social media and customer retention : implications for the luxury beauty industry
Stokinger, Ellen
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 200-222)
.
2015
Persistent link: https://www.econbiz.de/10010481701
Saved in:
3
Digital governance and social media engagement
Endress, Tobias
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 28-57)
.
2015
Persistent link: https://www.econbiz.de/10010481711
Saved in:
4
Social media and online brand communities
Ansarin, Madina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 1-27)
.
2015
Persistent link: https://www.econbiz.de/10010481713
Saved in:
5
The fragmented market : services in the digital age
Buch, Rolf
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 201-216)
.
2014
Persistent link: https://www.econbiz.de/10010341225
Saved in:
6
The SOCIAL revolution : how to transform your company into a social enterprise and your customers into friends for life
Benioff, Marc R.
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 185-199)
.
2014
Persistent link: https://www.econbiz.de/10010341227
Saved in:
7
Customer-oriented approaches in a digitized media world : a progress report
Döpfner, Mathias
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 165-180)
.
2014
Persistent link: https://www.econbiz.de/10010341229
Saved in:
8
Follow the orange lion : how a bank succeeds at being different and the challenges it must face to do so
Boekhout, Roland
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 133-146)
.
2014
Persistent link: https://www.econbiz.de/10010341246
Saved in:
9
Is the hybrid customer for real? : the customer in the insurance industry of the future
Hofmann, Markus Oscar
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 121-130)
.
2014
Persistent link: https://www.econbiz.de/10010341254
Saved in:
10
Intelligent networking in the home of the future : the fundamental transformation of the roles of consumers and companies through the refurbished energy system
Teyssen, Johannes
- In:
How to succeed in the digital age : strategies from 17 …
,
(pp. 107-118)
.
2014
Persistent link: https://www.econbiz.de/10010341267
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